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'Aggressive marketing' played role in summer riots, says panel

, the panel recommends: The Advertising Standards Authority (ASA) make the impact of advertising ... among children. The ASA incorporates commercialism and materialism into its engagement work ... dialogue between Government and big brands, to further this debate. The ASA said it would "take ...

Government alcohol strategy comes under fire from advertisers

advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... Standards Authority (ASA) to "ensure the full and vigorous application" of ASA powers to online and social ... behaviours in partnership with the ASA and other relevant bodies, are also mooted. ...

Ad watchdog clears Snickers' celeb Twitter campaign

The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...

Groupon to be investigated by OFT over trading practices

by the Advertising Standards Authority (ASA). The ASA referred the company to the OFT after finding it in breach ... floated. Complaints against Groupon were first received by the ASA in April 2010 and its first formal adjudication was in December last year. This year, the ASA has formally investigated and upheld complaints ...

Marketing industry steps up fight to keep self-regulation

Lund, Advertising Association chief executive Tim Lefroy and Advertising Standards Authority (ASA ... to Cameron was a pledge by the ASA to take a 'firmer line' when considering complaints about 'sexualised ... they feel to be inappropriate, went live. The ASA, Ofcom and the Press Complaints Commission are among ...

Ad watchdog to offer blueprint for broadband speeds

than its competitors. The ASA hopes the review will tighten up existing policy to ensure future ...

Airbrushing: the kids are ok with image manipulation

last month when the ASA banned two 'misleading' L'Oreal ads in which post-production alterations had ... whose complaint led to the ASA's ruling against L'Oreal last month, says it is worrying if girls feel ... there is evidence, which we have submitted to the ASA, to show they have a negative impact on self-esteem, body ...

Will there be problems when it comes to defining 'sexualised' ads?

everything from Tom Daley advertising the Olympics to Wayne Rooney before his hair transplant. But the ASA ...

Marketers prepare for impact of Bailey childhood report

to say 'no' to adult content and inappropriate products. The ASA, with a new look at what it is socially ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.