Paper Round (20 July) - Which brands are advertising in the national press?
20 Jul 2010 | by Sarah Johnson
's latest ads don't specify a destination after the ASA banned recent ads offering deals to Gothenburg ...
.99 flight deal. Similar ads have already been pulled by the ASA. Meanwhile, readers of The Sun can get ...
's latest ads don't specify a destination after the ASA banned recent ads offering deals to Gothenburg ...
ad being banned by the ASA . Three pushes its MiFi access aimed at iPad owners in The Guardian while ...
harmless and vague in meaning so as not to cause offence. The ASA considered that most people would know ...
. However, it said it would not use the ad again. The ASA noted the evidence and considered readers would understand the claim in the context of the efforts to improve energy efficiency in the area. The ASA noted ...
an educated betting audience and would automatically understand the terms of the free bets. The ASA noted ...
customers. The ASA noted Vodafone s claim that small print in the ad clarified which customers were ... ; therefore, the ASA concluded the poster was likely to mislead. The watchdog ruled the ad must not appear ...
similar package would have to pay 42.45 a month. The ASA understood the ads targeted existing Sky TV ... based on this assumption. As a result, the ASA disregarded Virgin Media s concern that the ad intended ... s line rental alone was 20 per cent more expensive, and on this point the ad was misleading. The ASA ...
not provide any evidence of how many. The ASA noted the "from" price in the ad was incorrect. It considered ...
Microsoft, the advertising company, said it had understood the book was not available in the UK but had since realised this was not the case. It confirmed the discount was limited to the US, which it said was explained when consumers visited the relevant website. The ASA felt the ad did not go far ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.