Tesco trials Clubcard tie-up with LivingSocial
12 Mar 2012 | by Ed Owen
rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...
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Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... Standards Authority (ASA) to "ensure the full and vigorous application" of ASA powers to online and social ... behaviours in partnership with the ASA and other relevant bodies, are also mooted. ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
TalkTalk defies BT complaint with new safety campaign
05 Jan 2012 | by Matthew Chapman
TalkTalk was censured by the Advertising Standards Authority (ASA).this week for claiming in a ... is possible because the ASA accepted in its previous ruling that TalkTalk was the only home-broadband provider ... times of day. The ASA decided to ban the ad because it believed consumers would interpret the claim ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...
Groupon to be investigated by OFT over trading practices
02 Dec 2011 | by Sarah Shearman
by the Advertising Standards Authority (ASA). The ASA referred the company to the OFT after finding it in breach ... floated. Complaints against Groupon were first received by the ASA in April 2010 and its first formal adjudication was in December last year. This year, the ASA has formally investigated and upheld complaints ...
ASA insists Littlewoods' Christmas ad complaints will not be investigated
25 Nov 2011 | by Nicola Clark
The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate Littlewoods...bought by their mums, has already attracted 456 complaints to the ASA. Only Phones4U's horror-themed ads have received more complaints, just over 500 in total. An ASA spokesman confirmed members ... that it is mothers who provide presents rather than Father Christmas". However, the ASA insists after "careful ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
-centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...
TripAdvisor faces legal action over 'red flag' activity
26 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
action against the review site. In August, the Advertising Standards Authority (ASA) confirmed ... on fraudulent reviews". The ASA said today (26 October) that the matter is "still under formal investigation ... on the outcome of the ASA's investigations, TripAdvisor may be forced to change fundamental brand messages used ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
