The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
against colds and flu. Last year Dettol pulled its TV ads after the ASA branded claims the brand made ...
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The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
unhelpful in the fight against child obesity because they did not promote healthier eating. The ASA ...
The week in marketing
27 Aug 2008 | by Staff
-over at Greencore fell 7.5% year-on-year in its second quarter. Orangina ad slammed The ASA has received 147 ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes ...
BCAP to curb TV ad noise levels
07 May 2008
The decision follows 350 complaints made to the Advertising Standards Authority (ASA) over the past two years about the issue. The latest rules state that no single ad can be significantly louder than another and all must be in keeping with the sound levels in programming. BCAP plans to implement ...
Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
for abusing its dominance. Virgin Media, which has been censured by the ASA for misleading ads, has invested ...
TFL bans Paddy Power campaign
17 Dec 2007 | by Nicola Clark
for the bookmaker, which has had two previous campaigns banned by the ASA on the grounds of potential to cause ...
Setanta 'puppies' ad draws complaints
10 Dec 2007 | by Bill Britt
Lynam gives a grown man who enters the Santa s grotto a Setanta Freeview Subscription Pack and asks him if he would like anything else. The man takes a look at Zucchi cleavage, who appeared on Big Brother 8 as a fake Australian housemate, and asked for a couple of puppies. A spokesman for the ASA ...
Marketing law: In the dock
28 Nov 2007
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions' was held by the ASA to be likely to mislead. While the vehicle's emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
