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PRWeek podcast: TripAdvisor case shows why brands must engage

comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...

Advertising Standards Authority promotes Lynsay Taffe to comms director

The Advertising Standards Authority (ASA) has promoted Lynsay Taffe to the role of director.... Taffe said: The ASA s work cuts across a wide range of high profile and, often, sensitive issues and the communications department is at the forefront of the debate. Given that the ASA has just taken on a bigger ... advertising self-regulation. Taffe joined the ASA in 2004 as policy and public affairs adviser ...

PR industry slams ASA for 'ambiguity' in proposal to regulate online marketing

The PR industry has slammed the Advertising Standards Authority (ASA) for the 'ambiguity' in its..., Immediate Future said: 'The problem with the statement is in its ambiguity. 'The minute the ASA starts ... Waddington, MD, Speed added: 'The ASA is fighting on our turf. It is well intentioned but hasn't consulted ... for public relations, marketing and social media professionals, the CIPR believes that the ASA should ...

Procter & Gamble rapped over 'misleading' advert by the ASA

The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...

Innocent Drinks calls in support for 'five a day' health drive

-way pitch. The Advertising Standards Agency (ASA) ruled last month that Innocent Smoothies can count for two of the recommended five portions of fruit and vegetables a day. The ASA ruling followed seven ...

 

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