ISBA calls for an educational marketing push for alcohol
16 Oct 2008 | by Arif Durrani
that any move to take alcohol ads away from the remit of the independent self-regulation body ASA, would ...
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Shahriar Coupal promoted to new regulatory role at the ASA
20 May 2009 | by Maisie McCabe
coordinated the review of the UK ad codes, which is currently open for public consultation. He joined the ASA ... for the first time. Under the new code, the ASA would have the flexibility to clamp down on all forms ...
Government to consult over product placement
25 Jul 2008 | by Fiona Ramsay
-on-demand services, overseen by the ASA. The EU Audiovisual Media Services (AVMS) directive came into force on 19 ...
Virgin rapped by ASA for misleading ads
02 Jul 2008 | by Sarah Crawley-Boevey
LONDON - Virgin Media has been reprimanded by the Advertising Standards Authority (ASA...the ASA that an error in printing meant the ad showed speeds as Megabits (Mb) rather than Megabytes (MB ... in peak hours (4pm-9pm), when the Subscriber Traffic Management (STM) system was active. The ASA upheld ... s traffic management policy was just as restrictive for L package customers. ASA ruled that Virgin Media ...
Sky told to drop BT advert
28 May 2008 | by John Reynolds
LONDON - Sky has been banned by the Advertising Standards Authority (ASA) from using a national...applicable. The ASA has now decided to instruct Sky not to use the ad again, noting several changes to BT ... misled customers by surreptitiously increasing their prices," said the ASA. ...
Paddy Power, InterCasino breach ASA code
23 Apr 2008 | by Louisa May Cooper
Paddy Power and InterCasino have become the first gaming companies to fall foul of ASA rules since...or associated with youth culture. But the ASA concluded that all four ads should not be shown again. Meanwhile ... play on words, it has withdrawn the ad from all UK media outlets and was told by the ASA not to repeat ... for InterCasino, said: This is a very unusual and surprising ruling from the ASA given that it has not received ...
ASA hands search project to Periscopix
17 Apr 2008 | by Isabella Piasecka
Standards Authority (ASA)....The ASA is looking to raise its profile among consumers as a source of advice on compliance ... of communications at the ASA, said: We have high Google search ratings on some search terms, but because the range ... and gambling have access to information that outlines the rules within these areas. The ASA regulates ...
ASA rejects betting TV ad complaints
18 Dec 2007 | by Tristan O'Carroll
closely with our advertising agency and the BACC to ensure that we met fully both the ASA code ...
Booze brands scale back youth promos
16 Nov 2007 | by Sarah Crawley-Boevey
Ofcom and the Advertising Standards Authority (ASA) today published the results of joint research on the impact of alcohol advertising on young people, and found that between 2002 and 2006, advertising impacts ... at them , and welcomed the ASA s pledge to keep the matter under review. ...
Brand Barometer - Television gamble pays off for Betfair
06 Nov 2007 | by Sundip Chahal
With rival bookie Ladbrokes falling foul of the ASA, Betfair's cartoon approach seems to be a...is Betting as it should be and, presumably, the ad is bookies advertising as the ASA thinks it should be ... slapped by the ASA. METHODOLOGY - YouGov s BrandIndex is a daily measure of public perception of more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
