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Think BR: Businesses must be aware of the ASA's new guidelines

to resolve the dispute before involving the ASA, write Catherine Davies and Michael Gardner of Wedlake Bell...The Advertising Standards Authority (ASA) has long offered an alternative remedy to expensive ... , competitor complaints have clearly become something of a drain on ASA resources. In the ASA's Final ... competitors' adverts. Previously, the ASA only encouraged complainants to resolve any disputes ...

Groupon suffers two more ASA rulings

Groupon has been rapped by the Advertising Standards Authority (ASA) again, over two misleading ads...pass and Groupon agreed with the response. The ASA said without any clear evidence that compared ... that individual results may vary, while the ASA said the use of the word "typical" could be interpreted as meaning ... . Prior to this ruling, the ASA has upheld complaints against Groupon ads on 11 occasions this year ...

Watchdog bans 'boob jobs' outdoor ad

Standard Authority (ASA) for being irresponsible and for potentially hitting the wrong target audience...", "same day surgery", and "consultant plastic surgeons", alongside "get more, pay less". The ASA ... the objectification of women, and the intended target audience was women aged 18 to 25. The ASA agreed the ad ...

Groupon to be investigated by OFT over trading practices

by the Advertising Standards Authority (ASA). The ASA referred the company to the OFT after finding it in breach ... floated. Complaints against Groupon were first received by the ASA in April 2010 and its first formal adjudication was in December last year. This year, the ASA has formally investigated and upheld complaints ...

ASA insists Littlewoods' Christmas ad complaints will not be investigated

The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate Littlewoods...bought by their mums, has already attracted 456 complaints to the ASA. Only Phones4U's horror-themed ads have received more complaints, just over 500 in total. An ASA spokesman confirmed members ... that it is mothers who provide presents rather than Father Christmas". However, the ASA insists after "careful ...

Tombola launches £8m agency review

to behave otherwise, the ASA said. ...

Ad watchdog raps daily deals sites LivingSocial and kgb

about whether to purchase it or not. The ASA upheld the complaint as it said LivingSocial ... . The ASA banned the ad and reminded kgb it was responsible for ensuring its promotions complied ...

Digital report: The mobile challenge

-centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...

My Hyper Island diary

be well cast as Roald Dahl's Big Friendly Giant. Hyper Island's executive creative director, Asa ...

ASA warns brands over outdoor ads

images in areas of particular relevance to children. The ASA reasoned that the ad was unlikely ... the age of 16. An ASA spokesman said: "While we would stress that this does not mean that the outcome ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.