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Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury s moved on to its current 'Live Well For Less' messaging. An ASA spokesperson attributed the delay ... the Department of Health, the ASA decided the ads were misleading on three counts. It ruled they were ...

Groupon agrees to change practices and says sorry after OFT investigation

." The ASA has welcomed the OFT's announcement and has said it will continue to refer all complaints its ... . Rivals LivingSocial and KGB Deals have also been rapped by the ASA for running misleading ads ...

Tesco trials Clubcard tie-up with LivingSocial

rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...

Reebok set to relaunch controversial EasyTone shoes range

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

Review of the Year: Top 10 marketing mishaps in 2011

by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...

ASA insists Littlewoods' Christmas ad complaints will not be investigated

The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate Littlewoods...bought by their mums, has already attracted 456 complaints to the ASA. Only Phones4U's horror-themed ads have received more complaints, just over 500 in total. An ASA spokesman confirmed members ... that it is mothers who provide presents rather than Father Christmas". However, the ASA insists after "careful ...

Digital report: The mobile challenge

-centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...

Marketing industry steps up fight to keep self-regulation

Lund, Advertising Association chief executive Tim Lefroy and Advertising Standards Authority (ASA ... to Cameron was a pledge by the ASA to take a 'firmer line' when considering complaints about 'sexualised ... they feel to be inappropriate, went live. The ASA, Ofcom and the Press Complaints Commission are among ...

Tesco lettuce ad challenged by Sainsbury's

Sainsbury s has lodged a complaint with the ASA about a recent Tesco campaign promoting the freshness of the vegetable. The print and TV ads, created by The Red Brick Road, state: Tesco British ... by the ASA. The supermarkets are currently engaged in a price war, following the launches of Sainsbury ...

Tesco fails to get Asda price-guarantee ad banned

" The Advertising Standards Agency (ASA) received the complaint in March. The ads, which were created in-house, ran ... " in this context to mean that Asda guaranteed to refund the difference if it was not 10% cheaper. The ASA said ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.