to remove filtersDigital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
-centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...
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Tesco trials Clubcard tie-up with LivingSocial
12 Mar 2012 | by Ed Owen
rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...
What brands need to know about the ASA's online remit
02 Feb 2011 | by Gemma Charles
Brands' online marketing content will fall into the ASA's remit in March....Standards Authority (ASA) for decades, yet despite the growing use of digital marketing communications ... the situation as 'scandalous', adding that the ASA's response to its complaints was always 'It's nothing to do with us, guv'. Nevertheless, the ASA has long acknowledged the loophole. Its own figures reveal ...
BOL.com focuses on 'bargains' as UK marketing jobs are axed
03 Jul 2002 | by Ravi Chandiramani and Tania Mason,
&C Saatchi in 2000 that attracted 316 complaints to the ASA, has taken the measures in a concerted effort ...
Direct marketing tops ASA complaints list
02 May 2002 | by Staff,
of the most flagrant and deceitful breaches of the [ASA] codes ever seen". Complaints about direct mail ... advertising into disrepute. The ASA reached agreement with French Connection and agreed that all future FCUK ... of direct mail to the top of the complaints league came as the ASA revealed that more than 10,000 ads were ...
PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate campaigns that have gone wrong
08 Mar 2002 | by MEG CARTER
UNREALISTIC EXPECTATIONS Advertiser: Virgin Trains Agency: RKCR/Y back to normal following the Hatfield rail crash. The ASA condemned Virgin for not fulfilling claims made in its advertising ... for getting trains running on time so it, not Virgin, was to blame. Even so, the ASA required Virgin to show ...
Public complaints about advertising rise steeply
23 Apr 2001 | by Anna Clarke
, fcukinkybugger.com, elicited more than 100 complaints in two days. Lord Borrie, the ASA chairman, blamed a ... there is a bit of a trend in pushing out the boundaries of how far one can go,” he said. The ASA said ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...
Bol ad heads ASA complaints list
07 Apr 2000 | by JOHN TYLEE
jock Howard Stern on the Bravo channel. The ASA received 238 complaints about the posters ... by the ASA last year - a rise of less than 1 per cent on 1998 -against 8,617 ads, according to its annual ... mail proved the ASA s biggest headache last year, attracting 19 per cent more complaints than in 1998 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
