to remove filtersBrands increasingly resort to mud slinging
19 Aug 2008 | by Alex Brownsell
came unstuck in May this year when the ASA censured it for national press advertising that accused ...
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ASA bans House of Fraser claims for loyalty scheme
03 Dec 2008 | by Miranda Fitzgerald
LONDON - House of Fraser has been banned by the Advertising Standards Authority from claiming it has 'The most generous rewards programme offered by any UK department store group'.
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes ...
Tesco hits out at Ocado price claims
14 Mar 2008 | by Jemima Bokaie
Tesco is threatening to complain to the Advertising Standards Authority (ASA) about Ocado's latest...The supermarket has written to Ocado, part-owned by John Lewis, asking it to stop running ads that claim it can match it on 3, 500 branded products, including Coca-Cola and Pampers, or it will complain to the ASA. Tesco, the UK s largest supermarket, claims that it is still cheaper on 2,500 products ...
Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
for abusing its dominance. Virgin Media, which has been censured by the ASA for misleading ads, has invested ...
Adwatch: MFI - 'Family argument'
01 Aug 2007 | by Andy Cheetham, Creative director, CheethamBellJWT
complaints to the ASA and have been much talked about on Brand Republic, which is a result in itself.
MFI tempers TV spot in wake of viewer complaints
01 Aug 2007 | by Lucy Barrett
almost 200 complaints from viewers who have taken offence at its overriding aggressive tone. The ASA says ...
Editorial: MFI - messy fix initiated
01 Aug 2007 | by Craig Smith, Editor
- and all of this before the ASA has made its ruling, with the possible outcome of guiltlessness on the part ...
MFI dubs controversial ad in Spanish
27 Jul 2007 | by Lucy Barrett
from viewers who have taken offence at the overriding aggressive tone of the ads, and the ASA says ...
MFI called to account over 'family arguments' ad
17 Jul 2007 | by Lucy Barrett
The Advertising Standards Authority (ASA) is investigating the 101 complaints and said it will give MFI the opportunity to defend itself. Viewers have taken offence at the overridingly aggressive ... , encourage antisocial behaviour and glorify a bullying and disrespectful attitude , according to the ASA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
