ASA silences digital radio ad
31 Mar 2010 | by Joe Thomas
degradation was eliminated in all circumstances with digital radio. However, the ASA judged that the ad gave ...
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ASA bans Ryanair calendar girls
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Ryanair has been rapped by the ASA over two press ads that featured "offensive" images...or unsuitable for public display. The Advertising Standards Authority (ASA) said the "appearance, stance ...
ASA launches tongue-in-cheek ad campaign
25 Mar 2011 | by Sara Kimberley
The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years...directed the cinema and TV ads. The ads also inform the consumers that the ASA's remit now covers marketing communications on companies' own websites. In January, the ASA launched a business ... -Paler, director of communications, policy and marketing ASA, said: "We want the public to know that the ASA ...
Misleading Coke ad banned by ASA
19 Jan 2011 | by Staff
was misleading, especially as one believed it to contain 30g of sugar. The ASA noted Coke's response that ... , the ASA said it felt the fact the drink was marketed as water, the 500ml bottle in which it is sold would ... realise the amount of sugar they were consuming in a single serving of Vitaminwater. The ASA also ...
ASA bans anti-terrorist radio ad
11 Aug 2010 | by Sara Kimberley
. The ASA found the ad to be offensive and therefore said it should not repeated. It did not however, find ...
ASA raps Vauxhall for misleading TV ad
05 Jan 2011 | by Sara Kimberley
Vauxhall Motors has been censured by the Advertising Standards Authority (ASA) for misleading..., outdoor and online activity. The ASA received 45 complaints, 40 of which were for the TV ad. Viewers ... of the car. The ASA upheld the complaints for the TV and poster ads as it felt the main conditions ... in the UK had also previously offered a lifetime warranty deal, so the ASA concluded the TV ad ...
ASA rejects 'racist' Cadbury ad complaints
21 Jun 2011 | by Sara Kimberley
been rejected by the Advertising Standards Authority (ASA)....The ASA said the Fallon-created ad for Cadbury's Bliss bar, which included the strapline: "Move over Naomi, there's a new diva in town", will not be investigated. The ASA received four complaints ... was reviewed by the ASA council, but it decided there were no grounds for an investigation. The council said ...
Shell exaggerated fuel savings, rules ASA
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The ASA has banned a radio ad and direct marketing material for Shell, which misleading claimed...models to the ASA to substantiate its claims, which the ASA noted but did not find enough to prove ... requirement for the watchdog. The ASA banned the ads for being misleading to consumers and for exaggeration of the products benefits. Marketing revealed yesterday that Sainsbury's has lodged a complaint with the ASA ...
Groupon suffers two more ASA rulings
07 Dec 2011 | by Sarah Shearman
Groupon has been rapped by the Advertising Standards Authority (ASA) again, over two misleading ads...pass and Groupon agreed with the response. The ASA said without any clear evidence that compared ... that individual results may vary, while the ASA said the use of the word "typical" could be interpreted as meaning ... . Prior to this ruling, the ASA has upheld complaints against Groupon ads on 11 occasions this year ...
ASA bans Hipp baby milk ad
06 Oct 2010 | by Mark Banham
Hipp Organic baby milk has fallen foul of the Advertising Standards Authority (ASA) regulations...milk. The ASA also challenged whether the claim "essential Omega 3 fatty acids ... for healthy brain ... to their formulas. The ASA told Hipp not to use claims in future that referred to children's development ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
