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The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...
The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
A TV ad for Burger King's Tendercrisp chicken burger has been banned by the ASA following two...it was a "locked-in" shot. The ASA said that because the ad showed the burger between the fingertips ... the ASA upheld the complaints against the ad because the burger was shown in close-up, held by both the man's hands before a shot of it in one hand. The ASA said: "We acknowledged the man was shown ...
. KFC cited an earlier ASA adjudication on the ad, which concluded the ad gave viewers a misleading ... provide freshly prepared chicken, not frozen, on a daily basis. The ASA noted that without the on ...
to the on-the-bone product. The ASA noted the ad s claim of "fresh and prepared in-store" referred to one ...
and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...
on the copybook was the ban imposed last October by the ASA on Oasis' 'Cactus Kid' ad, which it ruled could ... it was ordered to change TV ads after The Co-operative, Waitrose and Asda complained to the ASA about its claim ...
than 1000 complaints to the ASA due to its fight scenes. This follows last year's criticised ad for VW ...
at the beginning of the recession, last August the ASA ruled that the supermarket had run 'misleading' comparison ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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