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The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years...directed the cinema and TV ads. The ads also inform the consumers that the ASA's remit now covers marketing communications on companies' own websites. In January, the ASA launched a business ... -Paler, director of communications, policy and marketing ASA, said: "We want the public to know that the ASA ...
Vauxhall Motors has been censured by the Advertising Standards Authority (ASA) for misleading..., outdoor and online activity. The ASA received 45 complaints, 40 of which were for the TV ad. Viewers ... of the car. The ASA upheld the complaints for the TV and poster ads as it felt the main conditions ... in the UK had also previously offered a lifetime warranty deal, so the ASA concluded the TV ad ...
been rejected by the Advertising Standards Authority (ASA)....The ASA said the Fallon-created ad for Cadbury's Bliss bar, which included the strapline: "Move over Naomi, there's a new diva in town", will not be investigated. The ASA received four complaints ... was reviewed by the ASA council, but it decided there were no grounds for an investigation. The council said ...
Consumers were not particularly offended by two of the ASA's most complained about ads of 2009
of her genitalia, after the ASA judged them unsuitable to be seen by children....or lingerie ads. However the ASA considered that the poster campaigns contained sexual undertones, which ... those. The ASA ruled that the poster ads breached Cap Code clauses "Responsible advertising ...
Guy Parker, chief executive of the Advertising Standards Authority (ASA), was among the industry...they've engaged with the ASA. Protecting children is one of the ASA's key priorities. Reg's review ...
images in areas of particular relevance to children. The ASA reasoned that the ad was unlikely ... the age of 16. An ASA spokesman said: "While we would stress that this does not mean that the outcome ...
of complaints to the Advertising Standards Authority (ASA), including one from Imkaan, a charity for women from ... the poster and whether they would be suitable. The ASA said it had noted Universal Island Records ... . The ASA ruled that given the ad's placement in a range of public locations, it was likely to cause serious ...
the meaning of the copy. The ASA judged the outdoor ad complaints under its tougher guidelines introduced ...
Lord Smith of Finsbury, chairman of the Advertising Standards Authority and former Labour secretary of state for the Department of Culture, Media and Sport, has been appointed chair of judges for the 2011 DMA Awards.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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