The British Skin Foundation hires the ASA's Erkal-Paler as trustee
07 Dec 2009 | by Gemma O'Reilly
'Oreal UK and Ireland in 2001 before moving onto her current role in 2008 at the ASA. ...
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Procter & Gamble rapped over 'misleading' advert by the ASA
16 Dec 2009 | by Kate Magee
The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...
PR industry slams ASA for 'ambiguity' in proposal to regulate online marketing
03 Sep 2010 | by Peter Hay
The PR industry has slammed the Advertising Standards Authority (ASA) for the 'ambiguity' in its..., Immediate Future said: 'The problem with the statement is in its ambiguity. 'The minute the ASA starts ... Waddington, MD, Speed added: 'The ASA is fighting on our turf. It is well intentioned but hasn't consulted ... for public relations, marketing and social media professionals, the CIPR believes that the ASA should ...
Advertising Standards Authority promotes Lynsay Taffe to comms director
04 Apr 2011 | by Matt Cartmell
The Advertising Standards Authority (ASA) has promoted Lynsay Taffe to the role of director.... Taffe said: The ASA s work cuts across a wide range of high profile and, often, sensitive issues and the communications department is at the forefront of the debate. Given that the ASA has just taken on a bigger ... advertising self-regulation. Taffe joined the ASA in 2004 as policy and public affairs adviser ...
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
procedures following the ruling by the ASA. He suggested that the ASA had been used by firms looking to promote their own interests. 'The ASA has been used as a mechanism by people with clear commercial interests who claim to have the interests of hoteliers at heart,' he said. 'The ASA took this opportunity ...
AstraZeneca hires Esra Erkal Paler for global media role
23 Dec 2010 | by David Singleton
the ASA in 2008, Erkal Paler spent six years as director of corporate comms and external affairs ...
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... to nothing'. 'Yes, it is a formal ruling from the ASA, but all it impacts is the marketing language ... . Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...
Innocent Drinks calls in support for 'five a day' health drive
13 Oct 2009 | by Gemma O'Reilly
-way pitch. The Advertising Standards Agency (ASA) ruled last month that Innocent Smoothies can count for two of the recommended five portions of fruit and vegetables a day. The ASA ruling followed seven ...
PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
', and averaging out at an unhelpful four stars. TripAdvisor's response to the ASA ruling has been along ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
