ASA unveils new DG
09 Nov 1999 | by MediaWeek
ASA unveils new DG...at the prospect of heading a well-established and respected body like the ASA. Self-regulation remains the best ...
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Borrie named ASA boss
26 Sep 2000 | by MediaWeek
Borrie named ASA boss...Standards Board of Finance, who said Borrie was "supremely qualified" to lead the council of the ASA. ...
ASA upholds 'focking' complaint
29 Jun 2005 | by MediaWeek
Sendit.com sent an email newsletter to 500,000 customers with the subject line ‘Great Focking Prices at Sendit.com’. The ASA upheld complaints that the use of the term "focking" was offensive, particularly because it could be seen by children. Sendit.com has urged the ASA to reconsider its decision ...
ONdigital complaint is upheld by the ASA
31 May 2001 | by MediaWeek
ONdigital complaint is upheld by the ASA...ONdigital has been rapped by the Advertising Standards Authority for claiming it reached a million customers faster than its rival Sky. The ASA upheld a complaint by BSkyB, which objected to a ... , represented an "uptake faster than that of Sky's". The ASA said the comparison was unfair because it had ...
ASA campaign moves to radio
17 Mar 2006 | by Mark Banham
will reiterate that whilst the ASA might not be able to make good ads, its strength lies in removing those ... . The ASA is about to complete its first full year of policing television and radio advertising ... for arranging the airtime. The spots were developed by radio production company Eardrum. ASA director general ...
ASA confirms Big Brother inquiry
22 Jun 2006 | by Jennifer Whitehead
The ASA is to investigate complaints claiming that the competition, which offered the chance to become a contestant on Big Brother by finding a golden ticket in promotional packets of KitKats, was a ... of the programme. The ASA has received complaints from viewers and newspapers claiming that she knew she would ...
ASA hands search project to Periscopix
17 Apr 2008 | by Isabella Piasecka
Standards Authority (ASA)....The ASA is looking to raise its profile among consumers as a source of advice on compliance ... of communications at the ASA, said: We have high Google search ratings on some search terms, but because the range ... and gambling have access to information that outlines the rules within these areas. The ASA regulates ...
Virgin rapped by ASA for misleading ads
02 Jul 2008 | by Sarah Crawley-Boevey
LONDON - Virgin Media has been reprimanded by the Advertising Standards Authority (ASA...the ASA that an error in printing meant the ad showed speeds as Megabits (Mb) rather than Megabytes (MB ... in peak hours (4pm-9pm), when the Subscriber Traffic Management (STM) system was active. The ASA upheld ... s traffic management policy was just as restrictive for L package customers. ASA ruled that Virgin Media ...
Media owner claims criticised by ASA
09 Jun 2004 | by MediaWeek
. However, the ASA remarked that sales of the paper in August 2002 were in fact higher than those ... . The ASA said presentation of audience figures made under the controversial GfK electronic measurement ...
ASA criticises ABC for integrity claim
11 Jan 2006 | by David Fickling
The Audit Bureau of Circulation has had its knuckles rapped for a mailing suggesting that circulation figures for non-ABC titles lack integrity.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
