01 Feb 2010
| by Alex Brownsell
LONDON - AXA is launching a £10m marketing campaign to support the launch of its new direct motor...into the direct insurance space. The financial services giant has previously focused on the broker market. AXA ...
industry,' said Tina Shortle, marketing director at AXA Insurance. Shortle, who also head up the AXA-owned motor insurance brand Swiftcover, recently took up the more senior role within AXA Insurance. ...
29 Apr 2009
| by Hadassah Nymark
LONDON - A TV ad featuring the rock star Iggy Pop promoting Swiftcover's car insurance policy has...challenged the ad on the grounds that it was misleading to imply that Iggy Pop was insured by Swiftcover. The advertiser s website stated that its car insurance policies were not available to those working in the entertainment industry. Axa UK said the ad intended to convey the efficiency and ease of its online car ...
04 Jan 2010
| by Alex Brownsell
LONDON - AXA-owned car insurance brand Swiftcover.com has unveiled its latest £30m ad campaign...ineligible for the insurer's products. Tina Shortle, marketing director at Swiftcover.com, said: Iggy ...
26 Feb 2009
Churchill the nodding dog visits a curry house with former game show host Roy Walker in the latest ad for Churchill Insurance. Churchill dog shares curry with Roy Walker ...
03 Aug 2009
AMV BBDO will today launch a new campaign for Aviva to promote its direct insurance business...is spent on petrol he has to look for cut backs where he can, so he's looking for a good deal on insurance. Two forthcoming ads will show Paul as a Welsh Goth looking for home contents insurance on 16 August and a well-spoken gentleman searching for car insurance will break on 23 August. The ads were directed ...
26 Feb 2009
The AA Team are back, but this time they ve gone ballroom dancing, in Rapier s latest ad for the company s insurance business. As a man waltzes his partner around in a hall he tells her ...
they are checking more than 20 sites to find him his cheapest car insurance. Two of the team then waltz over ...
07 Jul 2008
| by Nikki Sandison
LONDON - Inferno is launching its first campaign for Prudential General Insurance, with a new...Prudential General Insurance's volume of car and home insurance policies, as well as retain and cross ...
to reflect the optimism and confidence customers feel when they insure with Prudential. The spot begins ...
to the woman driving with her thoughts appearing: "I've got car insurance the way I like it." A voiceover ...
05 Sep 2011
| by Oliver Luft
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ...
Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all.
"We ...
21 Feb 2012
| by Sara Kimberley
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance....insurance.
The spot was written by Ben Tollett and Emer Stamp, Sian Coole and Jo Cresswell, and directed ...
06 Jan 2009
| by Staff
LONDON - The rock star Iggy Pop is the face of a new ad campaign for Swiftcover.com insurance.
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