01 Feb 2010
| by Alex Brownsell
LONDON - AXA is launching a £10m marketing campaign to support the launch of its new direct motor...into the direct insurance space. The financial services giant has previously focused on the broker market. AXA ...
industry,' said Tina Shortle, marketing director at AXA Insurance. Shortle, who also head up the AXA-owned motor insurance brand Swiftcover, recently took up the more senior role within AXA Insurance. ...
24 Oct 2002
| by MARK KLEINMAN
AXA Sun Life Direct, the direct-to-consumer arm of French insurance giant AXA, is reviewing its £10...for the assignment, and hopes to make a decision well before the end of the year.
AXA Sun Life Direct is part of the AXA Sun Life division of AXA UK, and is run separately from the general insurance division AXA ...
Marketing.
Last week, AXA Insurance launched TV ads through TBWA/London, focusing on its full portfolio ...
24 Oct 2002
| by Mark Kleinman,
LONDON - AXA Sun Life Direct, the direct-to-consumer arm of French insurance giant AXA...for the assignment, and hopes to make a decision well before the end of the year.
AXA Sun Life Direct is part of the AXA Sun Life division of AXA UK, and is run separately from the general insurance division AXA ...
Marketing.
Last week, AXA Insurance launched TV ads through TBWA\London, focusing on its full portfolio ...
19 Mar 2003
| by Staff,
LONDON - French insurance giant and FA Cup sponsor AXA has shortlisted six agencies for its...review within a year. The business will include its three core businesses: AXA Sun Life, AXA Insurance ...
TBWA, which handles the £1.5m corporate account, was put on alert when AXA informed it that it was reviewing the account in January. A decision is expected in April.
Alongside TBWA, AXA has shortlisted BMP ...
17 Aug 2000
| by POPPY BRECH
Insurance giant AXA has consolidated its media planning and buying
account, worth an estimated...Insurance giant AXA has consolidated its media planning and buying
account, worth an estimated ...
as
marketing director of AXA Insurance was split between personal lines
director Lee Gladwell ...
in Media and
WWAV Rapp Collins Media.
The decision sees Optimum Action handle AXA s through ...
23 Sep 2008
| by Ed Kemp
LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response...The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business. AXA, which is planning to increase its marketing spend, will also continue to work with its ...
26 Sep 2008
Axa Direct, the insurance company, is looking for an agency to handle a direct response brief
10 Jan 2002
| by SUZY BASHFORD
AXA Insurance has awarded its 12m direct marketing account
to Hubbard Hiwaizi McCann (HHM ...
in the life assurance sector.
An AXA spokesman said it was difficult to comment on the insurer ...
Rapier.
The pitch was led by AXA Direct marketing manager Hywel Jones. Jones
joined the company ...
29 Nov 2001
| by MARK KLEINMAN
AXA Insurance has called a review of the 12m direct
marketing account for its AXA Direct ...
expected
imminently.
AXA, the UK's third-largest general insurer, behind market leader CGNU ...
, marketing manager for AXA Direct,
who joined the company from Norwich Union earlier this year.
AXA ...
12 Oct 2001
| by Ian Darby,
LONDON - PPP Healthcare, the private health insurer owned by AXA, is reviewing its direct marketing...to review follows a recent pitch for the direct account of AXA's sister company, AXA Direct. Proximity London won that business. Rapier holds the account for AXA's insurance products.
Last year, CKBT ...
The insurance company, which spends about 5m below the line, uses several agencies for its direct ...
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