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LONDON - Axa, the insurance and pensions provider, has split its £15 million media planning...MPG has landed media duties for the Axa Sun Life branded products while MindShare will handle planning and buying for the main Axa brand. The bulk of the activity for the Axa Sun Life products ... for the business. Carat did not feature in final stage negotiations, which led to the account being split. Axa ...
AXA, the global insurance group, is consolidating its UK advertising accounts for its AXA and AXA...The AXA account is currently handled by Team Saatchi, while the AXA Direct brand is handled ... but it will continue to handle the AXA-owned Swiftcover business. The review will take place within the Publicis ... this month, with chemistry meetings having already taken place. AXA appointed Team Saatchi to its UK ...
Axa the global insurance group, has consolidated its £26m UK advertising account into Fallon....Fallon's appointment follows a review handled by the Axa UK marketing chief Cheryl Toner ... and Chemistry. The Axa account had been handled by Team Saatchi since 2008, while the Axa Direct brand was handled by Mortimer Whittaker O'Sullivan. The agency will however continue to work on AXA s Swiftcover ...
LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response...The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business. AXA, which is planning to increase its marketing spend, will also continue to work with its ...
LONDON - French-owned insurance and investment giant AXA is reviewing its £12m UK media planning...The firm says it is studying its agency arrangements as it pursues a new business strategy following the appointment of a new chief executive Nicolas Moreau last year. Last summer AXA appointed a ... August 2006). AXA has spent recent months shifting its focus away from independent financial advisers ...
LONDON - AXA Group, the French finance and insurance giant, has invited its main UK incumbent...marketing director Olivier Mariee. It encompasses all of AXA's flagship brands, including online insurer ... Response Media) and the AXA-branded life, health and general insurance businesses (Mindshare). Based ... The local review concerns AXA's 30m media business in the UK, the bulk of which is handled ...
LONDON - Axa Group, the French insurance giant, is set to appoint Havas Media to handle its...confirmed Axa's intentions are "to consolidate where possible". Havas Media already holds Axa's multi-million pound media business in France and Axa UK appointed Havas to manage its 40m media business in the UK ... , Havas Media agencies will work on Axa's three divisions: Axa brand (MPG), Swiftcover (Arena BLM), AXA ...
LONDON - AXA has shortlisted four agencies to compete for its £16 UK media planning and buying...The French-owned insurance and investment company has invited Carat, MPG, MindShare and incumbent OMD Connect to pitch for the account. Pitches are due to take place over the coming weeks. AXA ... . Head of advertising and sponsorship David Halston told Media Week AXA was looking to refresh its ...
up AXA-owned Swiftcover.com as its first UK customer....The platform, which officially opened its doors in the UK last week, will use its affiliate network Buy.at to direct Swiftcover.com's affiliate marketing activity. The insurer chose Buy.at after ... brands Quidco, Line My Pocket and Insure for Cover. The announcement comes only a month after Platform ...
direct marketing strategy aimed at encouraging customers to use its new online insurance aggregator...to go live next month, involving trade press ads and direct mail. Neale Phillips, head of insurance at British Gas Business, said: Our new insurance service can provide a quick and cost-effective solution for many businesses, including those that traditionally struggle to get insured. TDA s combined track ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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