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Axa, the insurance and pensions group, has launched a major marketing campaign as part of its...The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ... situations to show their aspirations. Axa takes the characters back to the real world to demonstrate how ...
LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response...The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business. AXA, which is planning to increase its marketing spend, will also continue to work with its ...
Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing...assurance businesses acquired from Bupa and AXA UK. The blue and white branding for Friends Life ... in the brand's lettering to emphasise how the insurance company can help its five million customers "navigate ... for the life insurance industry that retains the best from a heritage that goes back over 200 years ...
LONDON - AXA-owned insurance brand Sun Life Direct is searching for a brand ambassador to front...Annette Crosbie. However, the insurer is set to target consumers in their 30s and 40s with a range ... -Erickson. The insurer is flagging up its double century with a specific 200th anniversary logo, to be displayed ...
Saatchi & Saatchi has created a campaign for private healthcare company AXA PPP, which looks...private medical cover, in particular AXA PPP healthcare s six-week option, provides a cost-effective way ... director of AXA UK, said: "At a time when there is uncertainty over the capability of the NHS to meet ... . "The new AXA PPP campaign highlights imaginatively the pressure that people can feel when trying to get ...
LONDON - Publisher TILT is planning the first direct mail campaign for its asrecommended insurance...The initial mailing, which will go out in February, will target 400,000 consumers who are due to renew their motor insurance in March. The piece will explain how to get the most from the asrecommended series and will also include information on other forms of insurance. Last year, TILT ...
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ... Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...
Halifax has cut back the involvement of the choir in its latest TV ad for home insurance....insurance. The spot was written by Ben Tollett and Emer Stamp, Sian Coole and Jo Cresswell, and directed ...
LONDON - The Financial Services Authority has contacted several insurers to warn them to stop using...The FSA singled out motor insurers as the worst culprits, having found that more than half ... from 57 firms selling motor, home and travel insurance. It believes insurance ads can be misleading ... insurance ads gave cause for concern, but the FSA decided the travel insurance ads were generally of a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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