19 Jan 2012
| by John Owens
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget: 25,000
OBJECTIVES
To achieve coverage beyond the traditional personal finance pages
To use the media coverage generated to leverage relationships with relevant policymakers and opinion ...
04 May 2011
| by Kate Waters, Strategy Partner, Now
Well-crafted campaign turns traditional insurance sell on its head to gain consumer trust....Nodding dogs, elephants, sea captains and meerkats: insurance advertising has more than its fair ...
insurance salesman and a mildly comedic, Basil Fawlty-esque customer, who thinks he can do a better job than the salesman at selling insurance.
Like all good campaigns there is a strong truth at its heart: customers ...
23 Feb 2011
| by Leo Rayman, Strategy director, DDB UK
The insurance brand's latest Paul Whitehouse ad takes a disappointingly serious tack....we discover he is deceased.
When selling life insurance, peace of mind is the generic benefit: don ...
in the insurance industry gets to this insight after about 12 seconds of account-plannery contemplation ...
selling insurance. Does it help Aviva to sell life insurance? A bit. But mainly because the spot is buying ...
03 Nov 2010
| by Ed Owen
Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend
31 Aug 2011
| by Alex Brownsell
was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...
16 Jun 2010
| by Jane Bainbridge
individual stakeholder policies, according to the Association of British Insurers (ABI).
While there has ...
General, AXA and Aegon - account for 54% of total gross written premiums. Aviva was the biggest provider ...
24 Sep 2007
| by Robert McLuhan
,102,230 0% 24% 40 AXA Sun Live Direct 7,523,606 16,714,751 1% 46% 41 Nationwide 7 ...
Insurance 7,137,119 15,829,603 20% 17% 44 Healthspan Direct 6,948,226 8,908,162 6% 85% 45 ...
% 35% 47 NatWest 6,760,417 15,023,546 -30% 32% 48 Churchill Insurance 6,666,064 14 ...
14 Nov 2003
| by Professor Angus Jenkinson and Branko Sain
such as insurance, driving tuition and car inspection. Car insurance also led into property insurance and touring ...
26 Nov 2002
| by John Regan and Geoff Love
of the leading suppliers of emergency home insurance. ...
02 Apr 2012
| by Staff
2 (biggest: Axa)
Number of staff
273 (+2%)
A key new hiring was Magnus Djaba ...
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