STOP PRESS: Marketing director leaves AXA Insurance
30 Oct 2003
AXA Insurance marketing director Iain Watt has left following the merger of its marketing
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AXA Insurance recruits Swiftcover marketer Tina Shortle
05 Jan 2010 | by Alex Brownsell
LONDON - AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position...; mso-bidi-language:#0400;} Shortle is to take responsibility for the marketing of all AXA ... in the retail segment of the market,' said Philippe Maso, chief executive AXA Insurance. Later this month, the French company is set to launch a new AXA-branded car insurance brand aimed at more affluent consumers ...
STOP PRESS: AXA Insurance creates two board director roles
17 Jan 2002
AXA Insurance has created two board director roles, marketing director and customer services director, in a bid to put more emphasis on the marketing function. The candidates who are currently being sought,will report to Peter Hubbard, chief executive for AXA Insurance. ...
REVIEW: AXA Insurance awards account to Hubbard Hiwaizi McCann
11 Jan 2002
AXA Insurance has awarded its 12 million direct marketing task to Hubbard Hiwaizi McCann. The agency won the account following a five-way pitch against WWAV Rapp Collins, Proximity London, TBWA/GGT Direct and the incumbent on the account, Rapier. - Marketing. ...
AXA assigns car insurance brief
29 Sep 2009 | by Alex Brownsell
French insurer AXA has appointed ad agency MWO to help develop its planned car insurance brand....The agency has been hired to shape the proposition, which, according to AXA group marketing and distribution director Olivier Mariee, will focus on 'more discerning and experienced' consumers. AXA has ... advertising. A £7m integrated campaign will break in January. AXA already operates in the direct ...
AXA looks to consolidate insurance ad accounts
07 Jun 2011 | by Sara Kimberley
AXA, the global insurance group, is consolidating its UK advertising accounts for its AXA and AXA...The AXA account is currently handled by Team Saatchi, while the AXA Direct brand is handled ... but it will continue to handle the AXA-owned Swiftcover business. The review will take place within the Publicis ... this month, with chemistry meetings having already taken place. AXA appointed Team Saatchi to its UK ...
AXA poaches chief from insurance rival
09 Nov 2005 | by Joanna Bowery
Insurance giant AXA has recruited Friends Provident marketing director Graham Harvey to head its UK...Harvey will oversee product development and provide marketing support to AXA's distribution ... been made. AXA launched a £6m ad campaign last year to promote its three businesses - AXA Insurance, AXA Life and AXA PPP Healthcare - under the single strapline 'Be life confident'. ...
AXA launches motor insurance brand with 'pavement rage' ad
01 Feb 2010 | by Alex Brownsell
LONDON - AXA is launching a £10m marketing campaign to support the launch of its new direct motor...-fareast-language:#0400; mso-bidi-language:#0400;} The campaign, by ad agency MWO, marks the entry of AXA into the direct insurance space. The financial services giant has previously focused on the broker market. AXA ... are driving?' Press, outdoor and digital activity will use the tagline: AXA drivers get up to 90% discount ...
AXA
20 May 1999 | by LUCY BARRETT
AXA is highlighting its sponsorship of this weekend s FA Cup final with new activity including TV...AXA is highlighting its sponsorship of this weekend s FA Cup final with new activity including ... -month marketing programme in which AXA has taken the FA Cup out of its showcase and into the hands of fans ... the strapline, The FA Cup brought to you by AXA . Break bumpers run on ITV and Sky, supported by posters ...
Paratus wins AXA
13 Jun 2008 | by Kate Magee
AXA UK is to use Paratus Communications to promote its insurance products to consumers....and FD. It will support AXA's 12-strong products press office across its Life, General Insurance ... on brand campaign and financial education work for AXA. Paratus will attempt to use the current economic ... to consider if they are prepared in the event of losing their jobs. The agency reports into AXA's head ...
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