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LONDON - French insurance giant and FA Cup sponsor AXA has shortlisted six agencies for its...review within a year. The business will include its three core businesses: AXA Sun Life, AXA Insurance ... TBWA, which handles the £1.5m corporate account, was put on alert when AXA informed it that it was reviewing the account in January. A decision is expected in April. Alongside TBWA, AXA has shortlisted BMP ...
LONDON - Insurance giant AXA has confirmed that J Walter Thompson London is the victor...The WPP Group-owned agency will handle AXA brand advertising across all three of its UK divisions: AXA Sun Life, the pensions and life assurance business; AXA Insurance, for general and corporate insurance; and AXA PPP Healthcare, the health insurance business. The account was previously held by TBWA ...
LONDON - TBWA\London has lost its AXA advertising account, with J Walter Thompson believed...and WFCA Integrated for the work. TBWA only worked on parts of the AXA business, but JWT stands to pick up AXA Insurance, AXA PPP and the AXA Sun Life work, which together are worth an estimated £30m ... AXA is believed to have reduced a list of six agencies down to just two, J Walter Thompson and BMP ...
French insurer Axa has announced plans to pay out billions of pounds of unclaimed life insurance...LONDON (Brand Republic) - French insurer Axa has announced plans to pay out billions of pounds of unclaimed life insurance and pensions to shareholders and policy holders. Axa has offered to buy out policyholders’ interest in the unclaimed life insurance and surplus profits from lapsed life and pensions ...
LONDON - Insurance giant AXA has launched an online campaign to support its 'My Budget Day', which...to allow employees to sort out their finances in the workplace. Sonia Carter, AXA online communications ... and the simple steps should allay fears and make financial planning seem less daunting." The AXA My Budget Day ...
, the direct selling arm of insurance company Axa Sun Life....Proximity London beat WWAV Rapp Collins to the work, after a four-way battle. The other agencies involved in the pitch are not yet known. The business was previously handled by Draft Worldwide. Axa put the work up for review last year after it cut back its direct mail spend. Proximity ...
LONDON - AA Insurance is to unveil its first new campaign since its new owners Permira and CVC...the "AA Team", which fights to get the best deal for insurance customers. Rapier held on to the AA Insurance and AA Financial Services business after the client recently reviewed its advertising arrangements, following the restructure last year that created three separate divisions -- Insurance, Financial Services ...
direct marketing strategy aimed at encouraging customers to use its new online insurance aggregator...to go live next month, involving trade press ads and direct mail. Neale Phillips, head of insurance at British Gas Business, said: Our new insurance service can provide a quick and cost-effective solution for many businesses, including those that traditionally struggle to get insured. TDA s combined track ...
advertising campaign for AA Insurance Services since it was appointed to the company's below-the-line account.... There is a 30-second execution and a 10-second one. Rapier created the previous AA Insurance poster campaign ... , Channel 4, AXA and Npower. The agency is best known for its direct marketing work, although it also does ... insurance customers sees the AA leading the way in the market. Though a small number of insurance companies ...
The Prudential is said to be leading the bids for independent insurer Equitable Life....LONDON (Brand Republic) – The Prudential is said to be leading the bids for independent insurer Equitable Life, which put itself up for sale last week when it was forced to pay 1.5bn in bonuses to policy ... some overseas bids from European companies Axa and Allianz. (BBC News Online) ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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