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LONDON - AXA is launching a £10m marketing campaign to support the launch of its new direct motor...into the direct insurance space. The financial services giant has previously focused on the broker market. AXA ... industry,' said Tina Shortle, marketing director at AXA Insurance. Shortle, who also head up the AXA-owned motor insurance brand Swiftcover, recently took up the more senior role within AXA Insurance. ...
AXA, the global insurance group, is consolidating its UK advertising accounts for its AXA and AXA...The AXA account is currently handled by Team Saatchi, while the AXA Direct brand is handled ... but it will continue to handle the AXA-owned Swiftcover business. The review will take place within the Publicis ... this month, with chemistry meetings having already taken place. AXA appointed Team Saatchi to its UK ...
Axa the global insurance group, has consolidated its £26m UK advertising account into Fallon....Fallon's appointment follows a review handled by the Axa UK marketing chief Cheryl Toner ... and Chemistry. The Axa account had been handled by Team Saatchi since 2008, while the Axa Direct brand was handled by Mortimer Whittaker O'Sullivan. The agency will however continue to work on AXA s Swiftcover ...
. Source: Guardian Axa Group, the insurance giant, is preparing to launch a 1.8 billion rights issue in an effort to fund potential acquisitions in the financial sector. The news comes just two weeks after Axa ...
LONDON - A TV ad featuring the rock star Iggy Pop promoting Swiftcover's car insurance policy has...challenged the ad on the grounds that it was misleading to imply that Iggy Pop was insured by Swiftcover. The advertiser s website stated that its car insurance policies were not available to those working in the entertainment industry. Axa UK said the ad intended to convey the efficiency and ease of its online car ...
Axa has appointed Arena Media to the digital media business for its Swiftcover and Axa Direct
Hopes that the General Motors-owned Vauxhall would be sold to the Canadian company Magna International, saving thousands of jobs, have been thrown into doubt after the German government announced it was in talks with other potential investors. Source: The Guardian Axa is gearing up to cut 560 jobs ...
LONDON - AXA has awarded its consolidated £37 million UK media planning and buying account to Havas...Media planning and buying for all of AXA s financial services brands will be divided among Havas Media agencies, following a pitch against the incumbent on the AXA brand media account, Mindshare. The Havas agency MPG won the media planning and buying for the AXA brand, while its sister agency Arena BLM ...
Saatchi & Saatchi has created a campaign for private healthcare company AXA PPP, which looks...private medical cover, in particular AXA PPP healthcare s six-week option, provides a cost-effective way ... director of AXA UK, said: "At a time when there is uncertainty over the capability of the NHS to meet ... . "The new AXA PPP campaign highlights imaginatively the pressure that people can feel when trying to get ...
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ... Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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