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LONDON - AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position...in the retail segment of the market,' said Philippe Maso, chief executive AXA Insurance. Later this month, the French company is set to launch a new AXA-branded car insurance brand aimed at more affluent consumers ... ; mso-bidi-language:#0400;} Shortle is to take responsibility for the marketing of all AXA ...
Axa, the insurance and pensions group, has launched a major marketing campaign as part of its...The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ... situations to show their aspirations. Axa takes the characters back to the real world to demonstrate how ...
AXA, the global insurance group, has expanded the role of its UK marketing chief following...of its UK life insurance business to Resolution, the company set up in 2008 to buy and combine a number of life insurance companies. The role of Cheryl Toner, AXA s UK chief marketing officer, has now been ... The changes to its marketing operation have been precipitated by changes to AXA s wealth business ...
LONDON - Insurance brand AXA UK has promoted Cheryl Toner to group marketing and communication...in the UK insurance market,' said Nicolas Moreau, chief executive of AXA UK. Cheryl has been instrumental ... of group marketing and distribution director at AXA's headquarters in Paris. Toner, who begins her role on 1 November, was previously AXA UK strategic marketing director, with responsibility for marketing ...
LONDON - AXA is to use the web to boost its marketing and customer-service offering with the aim...Normal 0 0 1 122 696 5 1 854 11.773 0 0 0 The insurance ... activity across AXA's portfolio of brands. Anthony Letcher, head of online development at AXA UK, said he ... and social media. AXA is also looking to bring its advertising campaigns to the web to bring greater ...
LONDON - Banking and insurance brands are looking to tap into a growing consumer demand for premium...French company AXA has revealed it will launch a direct car insurance brand, aimed at more affluent consumers, which will roll out this winter. AXA already operates in the direct insurance market through its Swiftcover brand, which uses brand ambassador Iggy Pop to target young men. However, AXA UK ...
Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a...Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. She replaces Kevin Peake, who left Npower in August following 11 years with the brand ...
Axa has lost its lust for life with Iggy Pop and is axing the rock star from its swiftcover.com ads...The aging rock star has been fronting the swiftcover.com 'Get A Life' campaign since 2009. Axa claimed that Pop had made motor insurance interesting for a change, along with lifting up sales. The new campaign, created by existing ad agency MWO, features speaking dogs. The Swiftbrothers are a ...
Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing...assurance businesses acquired from Bupa and AXA UK. The blue and white branding for Friends Life ... in the brand's lettering to emphasise how the insurance company can help its five million customers "navigate ... for the life insurance industry that retains the best from a heritage that goes back over 200 years ...
LONDON - Insurance brand Swiftcover has announced it is to start offering its products to musicians...-fareast-language:#0400; mso-bidi-language:#0400;} The Axa-owned brand prompted a number of complaints to the ASA for refusing musicians insurance, despite using punk star Iggy Pop in its UK advertising. The ad campaign, featuring the tagline Get a life!', aimed to promote online insurer's 60-second quote facility. Many ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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