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LONDON - AXA has shortlisted four agencies to compete for its £16 UK media planning and buying...The French-owned insurance and investment company has invited Carat, MPG, MindShare and incumbent OMD Connect to pitch for the account. Pitches are due to take place over the coming weeks. AXA ... . Head of advertising and sponsorship David Halston told Media Week AXA was looking to refresh its ...
up AXA-owned Swiftcover.com as its first UK customer....The platform, which officially opened its doors in the UK last week, will use its affiliate network Buy.at to direct Swiftcover.com's affiliate marketing activity. The insurer chose Buy.at after ... brands Quidco, Line My Pocket and Insure for Cover. The announcement comes only a month after Platform ...
The Mirror and AXA have signed a deal to sponsor a Sunday Mirror FA Cup Final supplement. Dan Scott, sponsorship coordinator at The Mirror, negotiated the deal in conjunction with regional sales house Amra. Scott was recently poached from The Telegraph to negotiate deals that tie ...
LONDON - Mindshare has won the estimated £9m Admiral Insurance account from incumbents Starcom...Insurance, Diamond Insurance and the two online brands elephant.co.uk and confused.com. Admiral, the trading name of financial and insurance company EUI Limited, last reviewed its media in 2002, when ... . It began offering online car insurance quotes in 2000. ...
for multi-trip/annual insurance is increasing....-trip/annual insurance terms are less seasonally dependent than short-term travel insurance, but can also generate greater returns. Annual insurance peaks in cost-per-click (CPCs) and volume during January, as consumers ... the end of the summer travel season. Internet searches for "travel insurance" are already ramping up ...
Eager to shake off the industry’s outdated image, Newsquest’s leading business title, Insurance.... Insurance Times deputy editor Elliot Lane said: “Both Anthony and Mark can take an independent look ... has been refreshed with the introduction of a new colour palette in each section. “The insurance ... and becoming more open and receptive to new ideas. That is the philosophy of the new Insurance Times,” said ...
The recession has forced the issue of clients' credit insurance into the spotlight. Media Week...What is credit insurance? A form of third-party protection for suppliers, in this case media agencies. Credit insurance ensures that if a company an agency is trading with goes into administration ... to bookings on their clients' behalf months ahead of the billings process. Credit insurance is designed ...
LONDON - Life insurance and pension company Aegon UK has reappointed Ptarmigan Media to its £2m
brand joins recent big-name wins for MindShare including Nike, Boots, AXA Insurance and Brandt ...
Digital advertising agency TBG London is to launch a new media ad campaign for insurance provider...that included the implementation of a range of display placements to promote LV='s motor insurance products ... in digital activity from LV=. Scott Holmes, TBG's head of insurance and head of the LV= account, said: "The ... = is the latest addition to TBG's insurance portfolio, which includes Cornhill Direct, Moneysupermarket ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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