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AXA Insurance recruits Swiftcover marketer Tina Shortle

05 Jan 2010 | by Alex Brownsell

LONDON - AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position...in the retail segment of the market,' said Philippe Maso, chief executive AXA Insurance. Later this month, the French company is set to launch a new AXA-branded car insurance brand aimed at more affluent consumers ... ; mso-bidi-language:#0400;} Shortle is to take responsibility for the marketing of all AXA ...

STOP PRESS: Marketing director leaves AXA Insurance

30 Oct 2003

AXA Insurance marketing director Iain Watt has left following the merger of its marketing

STOP PRESS: AXA Insurance creates two board director roles

17 Jan 2002

AXA Insurance has created two board director roles, marketing director and customer services director, in a bid to put more emphasis on the marketing function. The candidates who are currently being sought,will report to Peter Hubbard, chief executive for AXA Insurance. ...

REVIEW: AXA Insurance awards account to Hubbard Hiwaizi McCann

11 Jan 2002

AXA Insurance has awarded its 12 million direct marketing task to Hubbard Hiwaizi McCann. The agency won the account following a five-way pitch against WWAV Rapp Collins, Proximity London, TBWA/GGT Direct and the incumbent on the account, Rapier. - Marketing. ...

Axa searches for Europe unit chief

18 Mar 1999 | by STEVE BELL

Axa Insurance is creating a new pan-European marketing operation based in the UK and is looking...Axa Insurance is creating a new pan-European marketing operation based in the UK and is looking ... Exchange (GRE) last month, Axa now regards the UK as the European market with the biggest growth potential. Axa is seeking a senior financial services marketer to manage the new division ...

AXA out to ditch ‘small player’ image

02 Jun 2006 | by By Sara Yin

AXA Insurance has joined the recent wave of insurers pushing “consumer-friendly” communication...According to AXA Singapore marketing services and communications manager Jennifer Tan, the insurer ... to strengthen its branding in a highly competitive space dominated by AIA and Great Eastern. “AXA Life does not currently enjoy a consistent brand recall. We are competing with other life insurance companies that have a ...

Media brief: AXA pitch

27 Jun 2007

AXA, the insurance and investment company, has invited Carat, Media Planning Group, MindShare

Axa launches debut integrated campaign

01 Feb 2012 | by Sarah Shearman

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its...The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ... situations to show their aspirations. Axa takes the characters back to the real world to demonstrate how ...

MindShare and MPG share £15m Axa media

05 Sep 2007 | by Ian Darby

LONDON - Axa, the insurance and pensions provider, has split its £15 million media planning...MPG has landed media duties for the Axa Sun Life branded products while MindShare will handle planning and buying for the main Axa brand. The bulk of the activity for the Axa Sun Life products ... for the business. Carat did not feature in final stage negotiations, which led to the account being split. Axa ...

AXA poaches chief from insurance rival

09 Nov 2005 | by Joanna Bowery

Insurance giant AXA has recruited Friends Provident marketing director Graham Harvey to head its UK...been made. AXA launched a £6m ad campaign last year to promote its three businesses - AXA Insurance ... Harvey will oversee product development and provide marketing support to AXA's distribution ... , who took over as head of protection marketing at the insurer in September following the departure ...

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