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And in the real world: Mortgages, Phorm, M&S, GM/Chrysler

-backed insurance scheme, which insures it against toxic loans, because the cost of joining was too expensive ...

Power 100 Nxt Gen: Simon Wallwork, Subway

Age 29 After a stint in PR, Wallwork got a taste for marketing after working at insurer More Th n on its graduate trainee scheme, including a spell as an underwriter. That background not only enables him to see the risk in a given situation, but gives him first-hand experience of customer service ...

Power 100: The UK's top marketers

s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...

Interbrand's Top 100 global brands 2009

% US 52 Colgate 6,550 2% US 53 AXA ...

Editor's Comment: Sky's the limit

could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs ...

Battle of the brands

.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...

Helen Edwards on Branding: From checkout to grave

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... in three of the adult population. - 30% of UK homes have either a cat or dog. Tesco insures 2m of them ...

People's choice: most Irritating ads of 2008

.com and insurance brand Churchill also make the top 10. Chris Watney, head of brand at Churchill, is unfazed. 'Churchill is one of the most well-known insurance brands. We know that [dog character Churchill] has a lot ...

Helen Edwards on Branding: A new consumer champion

to 'uncheck' the insurance option twice if not needed, because they know it makes them more money. Mobile ...

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