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AXA

AXA is highlighting its sponsorship of this weekend s FA Cup final with new activity including TV...AXA is highlighting its sponsorship of this weekend s FA Cup final with new activity including ... -month marketing programme in which AXA has taken the FA Cup out of its showcase and into the hands of fans ... the strapline, The FA Cup brought to you by AXA . Break bumpers run on ITV and Sky, supported by posters ...

AXA partners with MTV for Awards for Young People

Global insurance group AXA is promoting its Ambition AXA Awards for Young People through MTV, after...MPG Media Contacts brokered the partnership between AXA and MTV that will see them jointly support ... . Sandra McLaughlin, head of brand and corporate communications for AXA UK, said: "This campaign may seem ... people is something we place great importance on at AXA and we wanted to give young, talented youngsters ...

PPP talks to agencies about £5m DM review

LONDON - PPP Healthcare, the private health insurer owned by AXA, is reviewing its direct marketing...to review follows a recent pitch for the direct account of AXA's sister company, AXA Direct. Proximity London won that business. Rapier holds the account for AXA's insurance products. Last year, CKBT ... The insurance company, which spends about 5m below the line, uses several agencies for its direct ...

DIRECT BRIEFS: AXA denies that it is reviewing account

AXA has denied that it is reviewing the 5m direct marketing account for PPP Healthcare, the private health insurance brand. PPP uses agencies including CKBT and Rapier, but was reported to have ... follows the recent appointment of Proximity London to handle DM for AXA's sister company, AXA Direct. ...

And in the real world... Kraft, Axa Group, Vodafone and more...

. Source: Guardian Axa Group, the insurance giant, is preparing to launch a 1.8 billion rights issue in an effort to fund potential acquisitions in the financial sector. The news comes just two weeks after Axa ...

DIRECT: PPP to relaunch 'Best of Health' retention plans

AXA-owned private health insurer PPP Healthcare is understood to be considering a relaunch of its Best of Health loyalty scheme as part of its strategy to improve customer retention ... . AXA Insurance is currently reviewing its own DM account, while AXA Sun Life Direct recently hired ...

DIRECT: PPP Healthcare picks Carlson for loyalty overhaul

and strengthen their relationship with the brand. PPP is owned by AXA, which last week appointed Hubbard Hiwaizi McCann to handle the 12m AXA Insurance direct account (Marketing, January 10). ...

PPP Healthcare hires Carlson for acquisition task

LONDON - Private health insurer PPP Healthcare has picked Carlson Marketing Group to handle direct...The win strengthens Carlson's hold on the direct marketing business following its customer retention appointment earlier this year. PPP, part of French insurance group AXA, sells insurance products such as dental care and long-term care. Carlson will oversee customer acquisition initiatives across media ...

Swiftcover to insure musicians after Iggy Pop ad banned by watchdog

LONDON - A TV ad featuring the rock star Iggy Pop promoting Swiftcover's car insurance policy has...challenged the ad on the grounds that it was misleading to imply that Iggy Pop was insured by Swiftcover. The advertiser s website stated that its car insurance policies were not available to those working in the entertainment industry. Axa UK said the ad intended to convey the efficiency and ease of its online car ...

DIRECT CHOICE: AXA PPP Healthcare

The 'Give some relief to the NHS' line in AXA PPP Healthcare's ad has raised a few eyebrows

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