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And in the real world... Homebase, Vauxhall, Axa, Tesco and more

Hopes that the General Motors-owned Vauxhall would be sold to the Canadian company Magna International, saving thousands of jobs, have been thrown into doubt after the German government announced it was in talks with other potential investors. Source: The Guardian Axa is gearing up to cut 560 jobs ...

Unhappy Axa still reaps benefit of FA Cup deal

Axa, the sponsor of the FA Cup, which has been unhappy about Manchester United s decision to pull...Axa, the sponsor of the FA Cup, which has been unhappy about Manchester United s decision ... sponsorship agency Ipsos-RSL. Axa is still in talks with the Football Association over possible forms ... (as % of pop) Axa Football (FA Cup) pounds 20m (4yrs) 20% Nationwide ...

GRE in joint RAC insurance deal.

Guardian Royal Exchange (GRE) is to target members of the RAC with insurance and other financial...Guardian Royal Exchange (GRE) is to target members of the RAC with insurance and other financial services through a telephone-based operation branded RAC Insurance Direct . The initiative follows the acquisition by GRE last year of the RAC s insurance business for pounds 55m and marks its ...

Sony offers identity theft insurance to online customers

Sony has pledged to insure users of its Qriocity and PlayStation online services against identity...Network and Qriocity customers that includes a $1 million identity theft insurance policy per user ...

AMV lands launch campaign for new internet insurance broker

-company that aims to do for internet insurance what Direct Line did for the telephone....-company that aims to do for internet insurance what Direct Line did for the telephone. Backed by a group ... of interrogating 12 top insurance companies and delivering their three best quotes within a third of a second ... insurance, Direct Line. Direct Line spent pounds 11 million on advertising during the past 12 months ...

Online insurance comparison website GoCompare seeks digital agency

Online insurance comparison website GoCompare is on the hunt for a digital PR agency, but has

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance

to three hours.' PAYG has also made inroads to the insurance market. AA Travel Insurance is running ... for the year. Similarly, home-emergency insurance provider HomeServe has relaunched as a consumer brand ... -As-You-Drive insurance policy last week, Norwich Union says it is committed to the concept in the long term ...

STOP PRESS

AXA, the sponsor of the FA Cup, said it is seeking urgent meetings with the FA over its offer...AXA, the sponsor of the FA Cup, said it is seeking urgent meetings with the FA over its offer to Manchester United to withdraw from next season s tournament. A spokesman said: We will be talking about the implications and will be asking whether this sets a precedent. AXA is concerned that the competition may ...

MSF union uses brand to sell finance service

. MSF, which represents 500,000 workers, has joined forces with AXA to sell financial products, including life insurance and pensions. Standalone brand, MSF First, will offer the financial packages as well as white goods, mobile phones and cars. The partnership with AXA and broker Uniservice ...

DIRECT BRIEFS

Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer...Zurich, the top five UK insurer, has appointed Frontline Integrated Marketing to handle consumer marketing and business-to-business activity for its personal insurance division. Frontline will work on targeting consumers and high street insurance brokers. Zurich is strengthening its marketing activity ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.