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LONDON - I-level Group has hired Natalie Mead as group marketing and new business director....Mead will be responsible for marketing and new business for both i-level, the digital agency ... , propertyfinder.com and Microsoft to start-ups such as Autoquake.com . Mead said: "I'm thrilled to be joining ... to the next level." Mead will report to Stephen Rust, chief executive of i-level Group. Rust said: "I ...
NEW YORK - Chrysler and its long-term US agency BBDO are to part company when their contract...BBDO has held the account since 1994. However according to a report in Advertising Age , based ... . Subsequently Chrysler, which spent around $1.1bn in the US last year, told BBDO it was putting all of its Q4 ... with the latter handed responsibility for the Dodge brand. Although BBDO has created a regional TV campaigns ...
NEW YORK - Starbucks has confirmed BBDO New York as its agency of record on its $55m (£36.3m) US..., to part company with the retail coffee giant. An idea put forward by BBDO to launch a massive trialing ... thinking, new energy and strong sense of partnership BBDO brings to the brand. "The recent Election Day coffee offer was BBDO's idea and it helped generate enormous attention for the brand, drive traffic ...
and Diet Pepsi from BBDO to TBWA\Chiat\Day, ending a 48-year relationship and one of the most enduring...Normal 0 What is your favourite BBDO-created Pepsi ad campaign? Click here to cast your vote and have your say . BBDO defended the account but has lost it to its Omnicom sister agency ... on the brand outside of the US. The move is a blow to BBDO in the US, which has handled the Pepsi brand ...
NEW YORK - BBDO Worldwide has cut 145 jobs from its Troy, Michigan office, because of problems...The cut represents 22% of the office, which is known as BBDO Detroit and is part of the Omnicom Group-owned network that also includes Abbott Mead Vickers BBDO in London. BBDO said in a statement ... involves BBDO Detroit, it doesn't involve any of the other partner agencies that might do media or digital ...
LONDON - Starbucks is preparing to hand its advertising work to Omnicom Group's BBDO, after parting...In an email, a Starbucks spokesperson said the coffee chain is asking a number of its current agencies to provide ideas but it has not made any final decisions. However, BBDO is closely linked with Starbucks and has a similar client, Pepsi, which worked with Starbucks in the past to develop and distribute ...
LONDON - US hotel group Hyatt Hotels has appointed BBDO in New York to handle worldwide corporate...The Omnicom-owned agency's sister agency PHD has also scooped media planning and buying for the hotel group. BBDO succeeds Havas' Euro RSCG in New York, which parted company with Hyatt in the spring after just nine months on the business. The agency won through in a pitch process that also included ...
LONDON - Abbott Mead Vickers BBDO has scooped Pizza Hut's £13m advertising account following a four
LONDON - Hewlett-Packard has appointed Omnicom Group's BBDO to the $200m (£100m) global advertising...As part of the deal, BBDO will work with its sister agency Goodby, Silverstein Partners, which ... have to say? campaign. HP is describing its new relationship with BBDO as a strategic marketing partnership rather than just an ad deal because the idea is for BBDO to use the company s printing and web ...
NEW YORK - Online job site Monster.com has appointed Omnicon Group's BBDO Worldwide to handle its...BBDO New York and Atmosphere BBDO, which is BBDO s North American digital agency, will lead the work, replacing incumbent Brand Content of Boston. BBDO s first work for Monster is expected to appear ... creative agency on the business for the past two years. BBDO will be Monster s fifth lead agency since ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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