Round table report: Telecoms marketers discuss brand loyalty in a price-driven market
20 Oct 2009 | by Richard Abbott
the table Richard Abbott, deputy editor, Marketing Neil Andrews, head of advertising, 3 Guy Beresiner ...
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Media's secret societies: are you in?
17 Nov 2010 | by Suzy Bashford
and Fiona Bruce. Who s in? There are currently 130 members such as Abbott Mead Vickers BBDO chief ... director of The Independent and the London Evening Standard. The current chairman is AMV BBDO chief ...
Lambie Nairn and Interbrand win Telefonica contract
27 May 2009 | by Daniel Farey-Jones
and the Publicis network; the BBDO network; Interbrand and sister Omnicom shop DDB; US design agency Prophet; and O ...
Free Media: Catch-up enters the mainstream
21 Apr 2009 | by Lucy Rouse
Freesat's marketing director Will Abbott. "But thanks to cheap DVDs and the availability of programmes ...
Awards ceremony goes off with a bang
04 Nov 2008 | by Tristan O'Carroll
, ZenithOptimedia, Abbott Mead Vickers BBDO, JCPR and Mars Mars Balls Media Brand of the Year Dave UKTV and IDS ...
10 ways to make your media pounds work harder
27 Aug 2008 | by Jane Bainbridge
cross-media campaign with Abbott Mead Vickers BBDO and OMD called "You make it, we play it ...
Motorola pools £200m account into WPP shops
15 Jan 2008 | by Gareth Jones
The world s second-biggest mobile handset manufacturer awarded Ogilvy the integrated brief following a six-month review of its agency arrangements in key territories. Abbott Mead Vickers BBDO resigned the pan-European portion of the business in October. Motorola has already briefed the agency ...
O2 appoints Shop's Thompson as head of brand strategy
31 Aug 2007 | by Daniel Farey-Jones
at Abbott Mead Vickers BBDO, where he lead the team behind the Guinness Good things come to those who wait ...
Apple plans end of June US launch for iPhone
05 Jun 2007 | by Darren Davidson
to launch the phone last month following a pitch against sister Omnicom agency BBDO. TBWA\ has worked ...
Starcom wins $43m Saudi Telecom media account
14 May 2007 | by Richard Abbott
DUBAI - Saudi Telecom, one of the biggest spending advertisers in the Arab world, has retained Starcom as its media agency.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
