Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Founded 1991. Chairman Cilla Snowball, CEO Mike Dodds. Subsidiary BBDO. DM 78%, SP 3%, other 19%. Clients ...
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Do UK direct agencies lack big ideas?
15 Jul 2011
, when Abbott Mead Vickers BBDO picked up gold in the Direct category for its "choose a different ending ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
Royal Mail hands top role to Smith
11 Mar 2008 | by Ed Kemp
- and below-the-line ad accounts, which are currently held by Abbott Mead Vickers BBDO and Proximity ...
BT launches loyalty credit card through MBNA
26 Jun 2007 | by Daniel Farey-Jones
the card through its creative agency Abbott Mead Vickers BBDO as well as in partnership with MBNA ...
Yell marketing chief Francke's exit throws pitch into disarray
18 Jul 2006 | by by James Hamilton
relationship with Abbott Mead Vickers BBDO. Conflict with AMV's BT account was cited as the motive ...
Yell slims down pitch list to four for £20m business
06 Jun 2006 | by by Sarah Woods
advertising account, following a split from Abbott Mead Vickers BBDO.
Clemmow Hornby Inge lands Thomson Directories brief
25 May 2006 | by by Noel Bussey
. The Yell business moved out of Abbott Mead Vickers BBDO in April. Thomson's media account is handled ...
MediaCom and Carat take Times accolade
10 Mar 2006 | by Darren Davidson
in the Top 100 for five years in a row." In previous years, MindShare, DDB London, JWT and Abbott Mead Vickers BBDO have appeared in the table. In 2005, TBWA\ London came in 50th place, but it has dropped out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
