Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
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Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
Royal Mail TV ads to showcase business service record
09 Sep 2008 | by Gemma Charles
stiff competition from rivals such as Business Post. Royal Mail hopes the campaign, created by Abbott Mead Vickers BBDO, will also raise staff morale by proving its business model has a future. Royal Mail ...
Boots seeks agency for loyalty card work
12 Aug 2008 | by Ed Kemp
Boots has drawn up a shortlist of agencies to pitch for the CRM work. Incumbent agency Craik Jones will not repitch for the business. However, the Abbott Mead Vickers Group will be represented in the pitch by sister agency, Proximity London. The retailer's Health Beauty magazine and editorial content ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
