Do UK direct agencies lack big ideas?
15 Jul 2011
, when Abbott Mead Vickers BBDO picked up gold in the Direct category for its "choose a different ending ...
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Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
previously worked with DraftFCB on similar loyalty programme activity. In October, BBDO Toronto launched ... their phone with the aim of reducing transaction time by around ten seconds. In March, BBDO created a ...
Diageo hands Guinness' CRM brief to TMW
05 Aug 2010 | by Sara Kimberley
to handle Baileys' creative account. The agency won the business after a pitch against Abbott Mead Vickers BBDO, Mother and Saatchi Saatchi. ...
Chemistry lands Baileys business
15 Jul 2010 | by Matt Williams
the business after a pitch against Abbott Mead Vickers BBDO, Mother and Saatchi Saatchi. ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Founded 1991. Chairman Cilla Snowball, CEO Mike Dodds. Subsidiary BBDO. DM 78%, SP 3%, other 19%. Clients ...
Heinz appoints Haygarth on baby food brief
06 May 2009 | by Staff
team will be working alongside AMV BBDO, who oversees our advertising, to ensure we create a seamless ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
The Marketing Profile: Tom Hings of Royal Mail
30 Sep 2008 | by Alison Donnelly
for Growth' campaign targeting the UK's 4.3m SMEs. An above-the-line push, by ad agency Abbott Mead Vickers BBDO, will comprise TV, press, direct and digital activity. The drive will direct prospective ...
Boots seeks agency for loyalty card work
12 Aug 2008 | by Ed Kemp
Boots has drawn up a shortlist of agencies to pitch for the CRM work. Incumbent agency Craik Jones will not repitch for the business. However, the Abbott Mead Vickers Group will be represented in the pitch by sister agency, Proximity London. The retailer's Health Beauty magazine and editorial content ...
Royal Mail hands top role to Smith
11 Mar 2008 | by Ed Kemp
- and below-the-line ad accounts, which are currently held by Abbott Mead Vickers BBDO and Proximity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
