LG seeks 3D TV boost with strategy shift
01 May 2012 | by Matthew Chapman
. George Mead, head of consumer marketing for home entertainment at LG, said the brand spent 95% of [its ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Lafarge Cement UK ChildLine (NSPCC) Livity Cycle Safety (Headway) Abbott Mead Vickers BBDO ... Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...
Jordan promotes Snickers in Twitter prank
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
) also pulled a similar stunt in activity believed to be orchestrated by ad agency Abbott Mead Vickers. BBDO. Khan tweeted about the love of his supposed stamp collection, while Botham spoke about ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
's Jeff Stark, and GoCompare's relationship with copywriter Chris Wilkins and art director Sian Vickers ...
Johnson & Johnson launches new 'Hello me' skincare marketing push
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The new product, which claims to help reduce the appearance of stretch marks for mothers after having had a baby, is supported by a new campaign created by AMV BBDO featuring digital, in-store, press and PR activity. Advertorials will run in healthcare press, while full-page ads will run in women ...
Sainsbury's drops 'try something new today' strapline
15 Sep 2011 | by Matthew Chapman
things in life. It was created by AMV BBDO with media planned and bought by PHD. The campaign ...
Cannes Grand Prix winner to feature at BrandMAX conference
29 Jun 2011 | by Lynsey Barber
by Abbott Mead Vickers BBDO London for Walkers, will feature as a case study at this September's BrandMax...AMV BBDO won the inaugural award for the celebrity filled ad which increased the PepsiCo snack brand s sales by 26 per cent, beating nine other shortlisted entries. Designed to make Walkers crisps ... September, Greg Lyons, the marketing director of Walkers and Adam Tucker, the managing partner of AMV BBDO ...
Sainsbury's relaunches Taste the Difference range
22 Sep 2010 | by Daniel Farey-Jones
The Bistro line offers a selection of 23 products covering starters, mains and deserts. It is part of The Taste the Difference range, which generates around 1bn in annual sales and has been expanded by 150 lines to 1,141 products. The TV ad, created by AMV BBDO, will break tonight during ITV1 soap ...
New train ticketing site bets on station-based mobile games to reach customers
02 Sep 2010 | by Jennifer Whitehead
at London Waterloo, Paddington, Liverpool Street, Euston, Bristol Temple Meads, Birmingham New Street ...
Bailey's hands £40m account to BBH as part of marketing shake-up
04 Jun 2010 | by Joe Thomas
The Diageo-owned drinks brand hired BBH as its lead creative agency after what the drinks giant labelled 'a comprehensive review of Bailey's global advertising'. BBH pitched against Diageo roster agencies AMV-BBDO, Saatchi Saatchi and Mother to handle the account for the Irish liqueur brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
