New train ticketing site bets on station-based mobile games to reach customers
02 Sep 2010 | by Jennifer Whitehead
at London Waterloo, Paddington, Liverpool Street, Euston, Bristol Temple Meads, Birmingham New Street ...
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'The Nightjar' is a free game, developed by Abbott Mead Vickers BBDO and production company Somethin' Else, which challenges players to find their way through a pitch-black spaceship, using sound alone. While it does not have overt Wrigley branding, it is intended to promote Wrigley's 5 Gum range ...
at London Waterloo, Paddington, Liverpool Street, Euston, Bristol Temple Meads, Birmingham New Street ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.