Google's search switch sparks 'bid spike' fears
10 Aug 2010 | by Sarah Shearman
claimed a rise of 10% would cost brands "tens of thousands in lost revenue". Paul Mead, managing ...
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Google Instant heralds advertising challenge
14 Sep 2010 | by Sarah Shearman and Mark Banham
to ensure they do not leak traffic. Paul Mead, managing director of VCCP Search, said brands should ...
VCCP hires Amazon head of search to assist global expansion
07 Jun 2010 | by Mark Banham
markets. VCCP Search is the specialist search arm at the agency, founded by Paul Mead and CTO, David ... Money. Mead said: "After three years at Amazon [Kristina], brings an incredible wealth of knowledge ...
Microsoft delays UK launch of Bing until next year
10 Nov 2009 | by Fiona Ramsay
in beta testing since June, with no UK marketing activity since. VCCP Search managing director Paul Mead ... . It is already losing share each month.' Mead agreed: 'People will try it once, but they will run out ...
Monster 'take your friend to work day' by BBDO New York
24 Sep 2009
BBDO New York has launched two new spots for job search engine, Monster.com, which illustrates
Is Microsoft's Bing search engine a credible challenger to Google?
16 Jun 2009 | by staff
further innovation, which will benefit consumers and advertisers alike. No Will Abbott, marketing ...
FMCG Round table report: Consumers use web to take control of FMCG purchases
09 Jun 2009 | by Richard Abbott
relevant and appealing way, will succeed. Roundtable participants Richard Abbott deputy editor ...
Ask P&G's Roisin Donnelly and other experts on how to use the web to market FMCG products
06 May 2009 | by Staff
Abbott, deputy editor of Marketing, and Kristof Fahy, vice-president of marketing at Yahoo! Europe and a ...
Cheapflights appoints VCCP Search to paid search account
03 Feb 2009 | by Jacquie Bowser
. Paul Mead, managing director of VCCP Search, said: "As the global travel market tightens its belt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
