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A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
The company said that it has called the review in a bid to improve the effectiveness and efficiency of its creative and media buying operations. It is not yet clear which companies will participate in the process, but it is thought to involve two of Bayer's global creative agencies, BBDO and JWT ...
LONDON - In a unique series of round table discussions, Yahoo! and Marketing are bringing together senior marketers and communications experts to discuss ways of effectively integrating online into brands' marketing strategies.
relevant and appealing way, will succeed. Roundtable participants Richard Abbott deputy editor ...
LONDON - Bridget Angear, joint head of planning, Abbott Mead Vickers BBDO, reviews the Boots TV
and Sisters, Serious Pictures Director: Danny Vaia Editor: Billy Mead Exposure: National Geographic ...
shopping trolley, in Morrisons' Christmas ad. Sainsbury's 'chunks' by AMV BBDO Mockney chef ...
that they will enjoy a trip to the museum as well as their children Creative agency: Abbott Mead Vickers BBDO Writer ...
at Sainsbury's Creative agency: Abbott Mead Vickers BBDO Writer: Chris Bardsley Art director: Chris Bardsley ... by Abbott Mead Vickers BBDO. In the spot, Oliver is seen conveniently hanging around a leaflet stand ... Company Director: Martha Delap Editor: Leo King Post-production: The Lab, AMV BBDO Audio Post ...
, Digital UK Brief: Communicate the three easy ways to switch to digital Agency: Abbott Mead Vickers BBDO ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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