When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
appeared on Twitter about the latest Mars ad, created by Abbott Mead Vickers BBDO, featuring a Mars ...
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Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ...
Mars 'work rest play your part for England' by AMV BBDO
16 Apr 2012
The footballers Theo Walcott, Glen Johnson, Scott Parker and Robin van Persie make up the all-star cast in a new Mars ad, which aired on 15 April, during the FA Cup semi-final between Tottenham Hotspur and Chelsea.
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
The ad, created by Abbott Mead Vickers BBDO, was shown for the first time during yesterday's (15 April) FA Cup semi-final between Chelsea and Tottenham on ITV. It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ...
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
Mars Canada 'take part' by BBDO Toronto
08 Feb 2012
Mars partnered with Hockey Canada to add a heated mezzanine to the island's ice-hockey rink, keeping out the cold for spectators. The concept and script was developed by the BBDO Toronto associate creative directors Jaimes Zentil and Craig McIntosh. ...
Jordan promotes Snickers in Twitter prank
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
) also pulled a similar stunt in activity believed to be orchestrated by ad agency Abbott Mead Vickers. BBDO. Khan tweeted about the love of his supposed stamp collection, while Botham spoke about ...
Pick of the Week - Abbott Mead Vickers BBDO/Snickers
19 Jan 2012
Ian Darby is nutty about the new Snickers ad from Abbott Mead Vickers BBDO:
Snickers 'you're not you when you're hungry' by AMV BBDO
11 Jan 2012
The campaign, by Abbott Mead Vickers BBDO, will launch online and on Twitter, followed by TV and press. It is based around the idea that, when you re hungry, you re not quite yourself. Collins and Stephanie Beacham, known for their diva-like behaviour, star in the work. The Twitter campaign involves ...
Joan Collins replaces Mr T as the face of Snickers
09 Jan 2012 | by John Reynolds
Collins, the star of 1980s soap 'Dynasty' is thought to have flown into the UK last week to film the ad, which has been created by AMV BBDO. The ad also features fellow actress Stephanie Beecham and a number of Sunday league footballers. The humorous ad will focus on Collins as a glamorous older ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
