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Apps help Rashbass prepare for The Economist's first fall

by Abbott Mead Vickers BBDO in 2010, when it launched its on-going Where do you stand? debate ...

Should brands be investing in apps?

, Abbott Mead Vickers BBDO "You need to be very careful if you do a branded app that it's technically ... " behaviour that apps need to create to be effective, Benedict Pringle, an account director at Abbott Mead Vickers BBDO, says. "The opportunity a game offers to a brand is huge," according to Pringle, who has ...

Economist launches 'thinking spaces' digital campaign

Created by AMV BBDO, the pan-European campaign includes an iPhone app that encourages users to explore and share their thoughts by taking a photo of their favourite location on a map and uploading it with a brief description. Readers will also be able to add audio tags to capture sound or narration ...

Media's secret societies: are you in?

and Fiona Bruce. Who s in? There are currently 130 members such as Abbott Mead Vickers BBDO chief ... director of The Independent and the London Evening Standard. The current chairman is AMV BBDO chief ...

New train ticketing site bets on station-based mobile games to reach customers

at London Waterloo, Paddington, Liverpool Street, Euston, Bristol Temple Meads, Birmingham New Street ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.