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John Lewis takes Creative Circle Gold of Golds

Bartle Bogle Hegarty and Abbott Mead Vickers BBDO also picked up two gold awards each. BBH s wins were for Barnardo s "life story", which won best charity in the film sector, and for Google s "say it to get it", which picked up the best poster campaign. AMV s Met Police "tube" campaign triumphed ...

Turkey of the Week - Very

Anne Cassidy won't be taking style tips from Diane Vickers in the latest Very ad by VCCP:..."Is this ad as patronising as I think it is? I don't think that even if I was a teenager I would be able to accept Vickers advising me on how I could look taller and slimmer. And, also, it doesn't help that she is out-acted by the hat stand. At the end of the spot, she says 'It feels good to be bad', which ...

Video - Marketing and Yahoo! retail round table

LONDON - Retailers are facing unique challenges to recruit and retain customers. We invited marketers and category experts to discuss the big issues.

Marketers get under the skin of retail at Marketing and Yahoo! round table

stores.' Craig Mawdsley, joint head of planning at ad agency Abbott Mead Vickers BBDO, claims consumers ... Media Craig Mawdsley, joint head of planning, Abbott Mead Vickers BBDO Nigel Robinson, managing ... customers. Around the table: Richard Abbott, deputy editor, Marketing Guy Beresiner, head ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.