Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott Mead Vickers BBDO and based on several meal plans, around the promise it was possible to feed a family of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury ...



