Video - Marketing and Yahoo! retail round table
04 Aug 2009 | by Richard Abbott
LONDON - Retailers are facing unique challenges to recruit and retain customers. We invited marketers and category experts to discuss the big issues.
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Adwatch (June 29): Moonpig.com delivers its message
29 Jun 2011 | by Mark Orbine, Creative director, VCCP
Abbott Mead Vickers BBDO /MPG Media Contacts 29 11= (5=) Morrisons DLKW Lowe/MEC 29 11= ( ) Pizza Hut Abbott Mead Vickers BBDO/Starcom 29 ...
Marketers get under the skin of retail at Marketing and Yahoo! round table
04 Aug 2009 | by Richard Abbott
stores.' Craig Mawdsley, joint head of planning at ad agency Abbott Mead Vickers BBDO, claims consumers ... Media Craig Mawdsley, joint head of planning, Abbott Mead Vickers BBDO Nigel Robinson, managing ... customers. Around the table: Richard Abbott, deputy editor, Marketing Guy Beresiner, head ...
Parcelforce to focus on digital with Agency Republic
27 Oct 2004 | by Ben Carter,
The shift, which has been taken as part of a "group decision", according to Brian Hardie, head of brand and promotions at Parcelforce Worldwide, means Abbott Mead Vickers BBDO, which was handed the company's £5m ad account in February, will not be working on new ads for the brand until at least next ...
Four to fight it out as Argos consolidates its £42m media
14 May 2003 | by Staff,
is split between Lowe and Abbott Mead Vickers BBDO. Both are unaffected by the review. AMV is responsible ...
Royal Mail leaves Bates UK off shortlist for £20m account
02 Apr 2003 | by Staff,
of seeing its Wella haircare account disappear, because the brand is been bought by Procter Abbott Mead Vickers BBDO, Proximity London and Wolff Olins; and J Walter Thompson, OgilvyOne and Landor. Royal Mail ...
Office Depot shifts $200m media account into OMD
30 Jan 2003 | by Staff,
creative and media into one company. Omnicom's BBDO Worldwide, New York handles the creative work ...
Britannia denies it has awarded £12m media task
22 Nov 2002 | by Claire Billings,
the line after inviting Leo Burnett with ARC, and Abbott Mead Vickers BBDO with Proximity, to pitch ...
REVIEW: Marketing and advertising news in the week's press
03 Nov 2000
single malt whisky Macallan out of Mother and into Abbott Mead Vickers BBDO. The move comes 18 months ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
