The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ...
The ad, by Abbott Mead Vickers BBDO, promotes the EDF customer reward scheme, Thank Yous, which offers opportunities to win tickets to London 2012. The soundtrack is the 80s A-ha hit Take On Me . The ad was written by Andy Booth and art directed by Jim Seath. It was directed by Nick Gordon through ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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