to remove filtersNEWS: Interflora adds tip-ons to APL’s first campaign
29 Nov 1996 | by HARRIET GREEN
a five-way fight against the incumbent, DMB&B, Abbott Mead Vickers BBDO, the Leith Agency and BMP ...
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MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
to ad agency Abbott Mead Vickers BBDO the campaign featuring Bob Hoskins generated an additional ... David Wheldon left his job as marketing director of Coca-Cola Europe to become the president of BBDO ...
THIS WEEK: WH Smith splits role as brand chief exits
14 Nov 1996
-the-line communications currently handled by Abbott Mead Vickers and IMP respectively. Nolan arrived at WH Smith ...
NEWS: WH Smith pushes Lyndhurst hard in 27 new commercials
08 Nov 1996 | by JOHN TYLEE
will be the largest it has mounted in the Christmas run-up. Abbott Mead Vickers BBDO, which won the creative ... , get into W. H. Smith . Cilla Snowball, the Abbott Mead board account director on W. H. Smith ... . All the films give a seasonal twist to the advertising developed by Abbott Mead, which features ...
Business Performance League 4 November 1996
08 Nov 1996
2 Abbott Mead Granada Retail 53.2 13.0 40.2 Vickers BBDO 3 3 ...
NEWS: AMV ad puts Mars in boxed chocolate arena
18 Oct 1996 | by JOHN TYLEE
chocolates market, which is dominated by Cadbury s Roses and Nestle s Quality Street. Abbott Mead Vickers BBDO has produced a TV commercial to support the new line - called Celebrations - which went ... of Celebrations and maintain sales levels outside the festive season. Sue Garrard, the Abbott Mead account ...
CAMPAIGN CRAFT: CRAFT SECRETS; Scaled models and make-up transform one man into many
18 Oct 1996 | by BELINDA ARCHER
Belinda Archer hears how eight layers of film made W. H. Smith s ad possible When Nicholas Lyndhurst was cast as the main character in Abbott Mead Vickers BBDO s ads for W. H. Smith, he set about doing a bit of research. He began scrutinising all 12-year-old girls who came near him ...
CLOSE-UP: PERSPECTIVE; Time for agencies to make more ads for us consumers
20 Sep 1996 | by STEFANO HATFIELD
. The need to move on from Bob becomes more urgent the more money BT spends. Abbott Mead Vickers BBDO will be wrestling with this issue over the use of Nicholas Lyndhurst for W. H. Smith. What a ...
THIS WEEK: Radio Rentals hires new chief marketer
19 Sep 1996
recently gave its pounds 9m advertising account to Abbott Mead Vickers BBDO. The rental market had ...
ADVERTISING & PROMOTION: BRIEFS
19 Sep 1996
officer. Recipe for success The Sainsbury s Everyone s favourite ingredient ad by Abbott Mead Vickers BBDO won the award for best food advertising campaign of the year in the 1996 Good ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
