CAMPAIGN DIARY: Bentley fanatic Boase knows all you need to about yob’s best drive
29 Jan 1999 | by MAIRI CLARK
, his chauffeur of 15 years. Abbott Mead Vickers BBDO s Peter Mead is also a fan, although he ...
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REVIEW: Marketing and advertising news in the week’s press
29 Jan 1999 | by CLAIRE COZENS
television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last...Soccer s hardman, Vinnie Jones, is to team up with the ex-England captain, Gary Lineker, in a new television ad for Walkers Crisps. Abbott Mead Vickers BBDO inherited the Lineker campaign from BMP DDB last year. - The Sun Procter s stake in the Britvic soft drinks empire. Bass ...
LIVE ISSUE/GOVERNMENT ADVERTISING: How Labour’s new broom swept away ad apathy - But is the flurry of activity just style over substance? Andrew Grice investigates
29 Jan 1999 | by ANDREW GRICE
and New Deal for lone parents) and Abbott Mead Vickers BBDO (mobile phone safety, anti-drink drive ... ; New Deal/welfare to work, pounds 9m Abbott Mead Vickers BBDO: Greenhouse gases/climate change ...
HOTLINE
29 Jan 1999 | by JOHN TYLEE
its national debut on Friday through Abbott Mead Vickers BBDO. Del Monte has reduced ...
CAMPAIGN DIRECT: ISSUE - Thinking man’s marketers offer BMP a DM solution. Despite its successes, BMP never quite cracked its direct offering. Until now, maybe? By Ken Gofton
29 Jan 1999 | by KEN GOFTON
an anonymous backer who put up half the capital; Barraclough Hall won the support of Abbott Mead Vickers BBDO soon after launch and is now owned by it. And similarly with Lowe Direct, offshoot ...
OPINION: MILLS ON ... BT’S YOUTH STRATEGY
29 Jan 1999 | by DOMINIC MILLS
as conventional as Abbott Mead Vickers, HHCL, Duckworth Finn and Wieden s new youth account. Indeed...I know it s a little cruel, but it is hard to suppress a giggle at the thought of agencies as conventional as Abbott Mead Vickers, HHCL, Duckworth Finn and Wieden s new youth account. Indeed, there is something risible about the whole idea of BT holding a separate youth pitch. It s not difficult to imagine ...
PRIVATE VIEW
29 Jan 1999 | by PATRICK COLLISTER, executive creative d
: Nigel Marson, head of marketing communications Brief: Promote usage of the directory Agency: Abbott Mead Vickers BBDO Writer: Mary Wear Art ...
ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages
28 Jan 1999 | by ROBERT MCLUHAN
Abbott Mead Vickers BBDO/ MediaVest 77 ... Abbott Mead Vickers BBDO/ MediaVest 77 ... Abbott Mead Vickers BBDO/ The Allmond Partnership 67 ...
Bisto man moves to Capital role
28 Jan 1999 | by SIMON MARQUIS
station XFM. At the same time Palmer left Capital, the station officially appointed Abbott Mead Vickers BBDO as creative agency for its Gold and Sunny Day brands (including 95.8 Capital FM). ...
ADWATCH: Thomson ads go for service - Thomson’s new campaign is trying to distance itself from the price-cutting strategies of its holiday rivals by stressing quality. Robert McLuhan reports
28 Jan 1999 | by ROBERT MCLUHAN
to HHCL & Partners in May last year, following a three-way pitch against Abbott Mead Vickers BBDO ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
