The British Tourist Authority has appointed Abbott Mead Vickers BBDO to its 5 million above-the-line task after a four-way pitch through COI Communications. COI has refused to confirm the decision and the body insists that no formal appointment has taken place. However, industry sources have ...
The British Tourist Authority is poised to appoint Abbott Mead Vickers BBDO to create a 5m international advertising campaign. The ads will be aimed at helping the UK's tourism industry recover from the impact of the foot and mouth crisis and terrorism. The BTA, which refused to confirm AMV BBDO ...
LONDON - The British Tourist Authority is poised to appoint Abbott Mead Vickers BBDO to create a 5...The BTA, which refused to confirm AMV BBDO's appointment as Marketing went to press, is planning an international marketing offensive to encourage people to visit the UK next year. The agency will be responsible for creating ideas based on four key themes: cities, sport, the countryside and heritage ...
McCann; Starcom; The Media Edge; CICM; incumbent BBDO; Media Direction; Zenith sister agency Optimedia ... McCann-Erickson, Leo Burnett, Publicis, Young & Rubicam and BBDO. Earlier this year, FCB ...
COI Communications has shortlisted Abbott Mead Vickers BBDO, M 5m British Tourist Authority advertising campaign. ...
Boeing has retained Foote Cone & Belding as its global agency following a four-month, pitch against J Walter Thompson and BBDO Worldwide. The aerospace giant is set to launch an international advertising campaign using the strapline 'Being there is everything'. ...
FCB had been widely tipped to lose the account, although it did make the shortlist in August alongside BBDO Worldwide and J Walter Thompson. All three agencies are Chicago-based and were selected from an initial list of six shops. In July, Boeing announced it would be selecting a global ...
that the best work comes later on, once the relationship is better established. David Abbott, speaking to the camera on an early Abbott Mead Vickers AAR reel, addresses potential clients with the honest admission ... ". As an example, Abbott pulls out some pretty average early work for The Economist. This lacklustre display ...
Saatchi 15 million international Greek Tourism account in the run-up to the Olympics in 2004. Leo Burnett, Olympic DDB, BBDO, Project and ATP all pitched for the business. The account had previously been handled by a consortium of companies. A spokesman for the Greek National Tourist ...
The Greek National Tourist Organisation (GNTO) has appointed Saatchi 12.5m global account as it prepares for the 2004 Olympic Games. The appointment follows a six-way pitch against a roster of agencies including Greek agencies Project and 2020, and a consortium of Olympic DDB, BBDO, and Needham ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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