to remove filtersBurger King to review advertising after $1.5bn sale
16 Dec 2002 | by Staff,
that work to Omnicom's BBDO Worldwide in 2000. However, Yum Brands, which owns KFC, has just handed Y ...
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THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
of the man fighting a bear for a fish. 5. PEPSI Abbott Mead Vickers BBDO's ads featuring football stars ...
Britannia denies it has awarded £12m media task
22 Nov 2002 | by Claire Billings,
the line after inviting Leo Burnett with ARC, and Abbott Mead Vickers BBDO with Proximity, to pitch ...
Wines of Chile aims to improve image
21 Nov 2002 | by Mark Kleinman,
\Chile after pitches against three rival networks: FCB, BBDO and Young & Rubicam. The assignment is estimated ...
DIRECT CHOICE: Mercedes-Benz E-Class
07 Nov 2002 | by RUSSELL ABBOTT, Managing director, WDPA Communications
Perhaps the greatest balancing act in direct marketing is that of generating a response while upholding a product's inherent brand values. The DM industry is littered with the corpses of companies who have demonstrably failed in this aspect, as a glimpse of my front doormat each morning testifies.
OFT bans traders for Data Protection abuse
06 Nov 2002 | by Claire Billings,
that they will not continue with the mailings. John Vickers, director general of fair trading, said: "We will continue ...
Safe sex parody targets students for TV licence
14 Oct 2002 | by Glen Mutel
as part of the Abbott Mead Vickers Consortium, which includes AMV BBDO, Fishburn Hedges and PHD. The below ...
Top 50 sales promotion agencies - part 1
04 Oct 2002
specialist Traffic and other BBDO-owned agencies. The integrated company now handles a variety of different ...
Prudential hires former ITV Digital marketer to head customer division
26 Sep 2002 | by Ben Bold,
staff. The company appointed WCRS to handle its ads in February after splitting with Abbott Mead Vickers BBDO. The appointment marked the first of several initiatives to reinvigorate the brand ...
Frontwire launches free list finder service
06 Aug 2002 | by Joe Gill,
Marketers can use the service by simply entering their list requirements on a form on Frontwire's website. The information is then sent to major data owners, who respond directly to the marketer. Jason Meads, Frontwire's new-business director, said the new service would benefit digital marketers and data ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
