The campaign, created by Abbott Mead Vickers BBDO, comprises five short executions demonstrating the diversity of classifications in the Yellow Pages. One shows two women in a nightclub bathroom, applying lipstick. The woman already at the mirror looks at the other woman, and thinks "beauty salons ...
Marketers can use the service by simply entering their list requirements on a form on Frontwire's website. The information is then sent to major data owners, who respond directly to the marketer. Jason Meads, Frontwire's new-business director, said the new service would benefit digital marketers and data ...
proofing". The campaign, created by Abbot Mead Vickers BBDO, runs across ITV, Channel 4 and Channel 5. A ...
The ad, created by Abbott Mead Vickers BBDO, features a photograph of a muscular man lifting a dumbell, with the word "SAD!" stamped cross the picture. In a corner was a pack shot of the product with the words: "Go out, have fun, be alright". Complainants, who believed the product was to relieve hangover ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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