The agency takes over with immediate effect from incumbent Saatchi & Saatchi, which pitched along with Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, Wieden & Kennedy and Rapley Smith & Jones. BBH worked on the launch of Xbox, the rival to Sony's PlayStation, although PlayStation was not included in the review ...
Porter Novelli's Chicago office will now oversee PR for Roche's Accu-Chek diabetes testing products. In a linked development Roche is also shifting advertising work for the group from Cramer Krasselt, in Chicago, to BBDO's Chicago office. Discussions about the changes date back about ten months ...
, six firms, namely Abbott Laboratories, Boehringer-Ingelheim, Bristol-Myers Squibb, gsk, Merck Co ...
jointly-run issues management service, under the banner Big Picture. Anglin has clients including Abbott ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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